Home Care Marketer

Pennsylvania, USA (On-site)

$60K/yr – $70K/yrMid LevelFull time

Posted 4 months ago

Job Summary

Build community-facing outreach and referral pipelines by blending digital and in-person touchpoints, while educating families about how our services improve quality of life.

Community Engagement: Develop partnerships with local groups, senior centers, and healthcare facilities to drive awareness and referrals.
Intake & Records: Own referral tracking and smooth handoffs to intake, ensuring accurate, organized transition processes.
Field & Events: Represent the organization at community events to expand reach and deepen connections.

Job Description

Responsibilities

Unearth and nurture potential leads through a blend of digital platforms, phone outreach, and face-to-face interactions.
Educate clients, families, and local communities about services and impact on quality of life.
Forge connections with local communities, senior centers, and healthcare facilities to champion services and form partnerships.
Autonomously juggle office-based duties and community engagement efforts with finesse.
Maintain meticulous records of referral information.
Collaborate with the team to streamline client intake and transitions.
Curate and participate in community events to amplify services and foster connections.

Requirements

Preferred: Degree in Marketing, Business Administration, or related field, or equivalent practical experience.
Prior experience in home care is advantageous.
Proficiency in marketing strategies including email, social media, content creation, and advertising.
Familiarity with CRM tools and lead management systems.
Exceptional communication skills, a collaborative spirit, and a proactive mindset.
A valid driver's license and reliable transportation.

Preferred

Preferred: Degree in Marketing, Business Administration, or related field, or equivalent practical experience.
Opportunities to advance into leadership roles within business development, operations, franchise growth, and regional management.

Benefits

Generous time-off policies, including 8 Paid Holidays, 6 Wellness Days, and 2 Volunteer Days to pay it forward, alongside vacation days that grow with tenure.
Auto Allowance to keep you on the move.
Cell phone stipend
Comprehensive benefits package encompassing medical, dental, and vision insurance.
Continuing Education & Professional Development Training
401k Retirement Plan with Employer Match
Additional perks such as Life Insurance, Pet Insurance, Short and Long Term Disability insurance, Norton Lifelock, Legal benefits, & Flexible Spending Account

Salaries

Posted range

$60K/yr – $70K/yr

Taken straight from the job posting.

See all Griswold Home Care Company Office salaries

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