Home Care Marketer

Pennsylvania, USA (On-site)

$60K/yr – $70K/yrMid LevelFull time

Posted 5 months ago

Job Summary

Drive community-focused home care marketing by generating and nurturing referrals, educating families, and building local partnerships to grow Griswold Home Care's client base.

  • Own lead generation and referral relationships across digital and in-person channels.
  • Must-have: Experience with multi-channel marketing and CRM/lead management.
  • Standout: Strong local community engagement and partnership-building capability.

Job Description

Responsibilities

  • Unearth and nurture potential leads through a blend of digital platforms, phone outreach, and face-to-face interactions.
  • Educate clients, families, and local communities about our services, ensuring crystal-clear comprehension of how we elevate their quality of life.
  • Forge connections with local communities, senior centers, and healthcare facilities to champion our services and forge strategic partnerships.
  • Autonomously juggle office-based duties and community engagement efforts with finesse.
  • Maintain meticulous records of referral information.
  • Collaborate seamlessly with the team to streamline client intake and transitions.
  • Curate and participate in community events to amplify our services and foster invaluable connections.

Requirements

  • Proficiency in a spectrum of marketing strategies including email, social media, content creation, and advertising.
  • Familiarity with CRM tools and lead management systems.
  • A valid driver's license and reliable transportation.

Preferred

  • Degree in Marketing, Business Administration, or related field, or equivalent practical experience.
  • Prior experience in home care is advantageous.

Benefits

  • Generous time-off policies, including 8 Paid Holidays, 6 Wellness Days, and 2 Volunteer Days to pay it forward, alongside vacation days that grow with tenure.
  • Auto Allowance to keep you on the move.
  • Cell phone stipend
  • Comprehensive benefits package encompassing medical, dental, and vision insurance.
  • Paid family leave
  • Continuing Education & Professional Development Training to keep your skills sharp.
  • 401k Retirement Plan with Employer Match to secure your future.
  • Additional perks such as Life Insurance, Pet Insurance, Short and Long Term Disability insurance, Norton Lifelock, Legal benefits, & Flexible Spending Account

Salaries

Posted range

$60K/yr – $70K/yr

Taken straight from the job posting.

See all Griswold Home Care Company Office salaries

Home Care Marketer

Griswold Home Care Company Office · Pennsylvania, USA · On-site