On Highway Product Marketing and Strategy Intern

Responsibilities

• Maintain and enhance our product marketing content library
• Participate in brainstorming sessions to generate concepts and shape strategies
• Help conceptualize ideas in PowerPoint or similar to present content options
• Provide support for internal video and photo projects
• Build out status tracking on go to market activities and align with internal stakeholders
• Provide supporting research on competitor products and industry trends in emerging technologies to develop SWOT analyses
• Provide input for product and segment roadmap process to ensure the organization is aligned on customer needs
• Analyze multiple data sets for potential market and segment growth opportunities
• Manage tags to ensure that assets are published to the correct platforms, including coordination with IT on overall tag management.
• Provide daily monitoring of customer feedback tracking tools. Assemble feedback and track all issues through to resolution

Requirements

• Must be currently enrolled in a Bachelor’s program or higher from an accredited college/university OR have recently graduated within 1 year of the position start date (May/June)
• Must be pursuing a degree in Communications, Marketing, Business or related discipline
• Customer orientated with the drive to develop customer-focused solutions.
• Ability to work in an environment of ambiguity and ongoing change.
• Position requires Passion for driving positive outcomes for our customers.
• Position requires Passion for Automotive or Trucking
• Familiarity With:
• Microsoft Office tools and programs (Excel, Powerpoint, Microsoft office)
• AI tools like CoPilot
• Tableau, PowerBI, etc

Benefits

• Professional development and networking events, including resume reviews/mock interviews
• Housing and transportation stipend
• Employee resource groups
• Event ticket offering (based on corporate availability)
• Company social events