High Noon / Lucky One Activation Specialist - West Palm Beach FL at Strategic Group | West Palm Beach, FL | $50K/yr – $70K/yr

Strategic Group

High Noon / Lucky One Activation Specialist - West Palm Beach FL

West Palm Beach, FL (On-site)

$50K/yr – $70K/yrMid Level1+ years expFull time

Posted 4 months ago

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Job Summary

Drive in-venue brand education and activation for High Noon and Lucky One as a field-brand ambassador.

Own staff education and brand storytelling at assigned accounts.
Must-have: Bachelor’s + 1 year in alcohol/bev marketing or sales.
Regular account visits, POS deployment, and promo events to boost visibility.

Job Description

Responsibilities

Product Knowledge: Teach bartenders and servers exactly what makes High Noon and Lucky One different.
Confidence Building: Give staff the "how-to" on recommending High Noon and Lucky One to customers who aren't sure what to order.
Drink Placement: Work with bar managers to ensure High Noon and Lucky One are listed clearly on their drink menus so it’s easy for customers to find.
Relationship Building: Visit your assigned accounts regularly to stay "top of mind" and make sure the staff has everything they need to sell our brands.
POS: Install branded Point-of-Sale (POS) items that fit the "vibe" of the accounts while making our brands pop.
Prime Placement: Ensure visibility of our brands are front and center of the consumer in each account.
Keeping it Fresh: Regularly check that all merchandising materials are clean, in good condition, and positioned in the busiest areas of the bar.
Hosted Tastings: Manage promotional activity ("promos") and other consumer sampling activations consistently where consumers taste the quality for themselves.
Brand Storytelling: Instead of just handing out a drink, talk to customers about the brand and why they’ll love it, creating a memorable experience.
Recruitment: Identify and inspire consumers that have not experienced our brands previously or may have only tried our competitors to experience High Noon and Lucky One.

Requirements

Bachelor’s Degree plus 1 year experience in a marketing or sales role relevant to Alcohol Beverage, Hospitality, Culinary, or Agency
Strong understanding of the local market, key accounts, and consumer dynamics.
Demonstrated passion and curiosity for arts, building brands, and innovative consumer experiences
Valid driver’s license, safe driving record, and a reliable vehicle. Must pass an MVR check and obtain any required state driver’s license within 30 days of hire
Must be 21 years of age or older and able to obtain any required local or state liquor license.
Willingness to travel up to 10% of the time for training, meetings, or events, in addition to mandatory local market travel requirements 100% of the time

Preferred

Professional Presence: The ability to represent a world-class spirits brand with energy and maturity.
Persuasive Communication: Comfort in educating and influencing hospitality professionals and consumers.
Attention to Detail: A sharp eye for maintaining "picture-perfect" branding and accurate reporting.
Strategic Thinking: The skill to see beyond a single bar and understand how their territory contributes to the brand’s overall "Impact."
Multi-Stakeholder Relationship Management: The capability to balance the needs of Agency leadership, Brand Clients, Distributors, Retailers, and Consumers simultaneously.

Strategic Group

Strategic Group is an independently-owned, luxury marketing agency representing global clients in a hyper local setting. For more than twenty years, we’ve had the pleasure of connecting consumers directly with those brands that drive culture, enhance experience and elevate social currency. Our business operates in more than 40 markets across many functions, including but not limited to: Influencer Outreach, Private Client Resources, Educational Ambassadors, Sales Consultation, ATL Strategy and Special Events.

Founded in 2000

New York, New York, USA

141 employees (19 in marketing)

www.strategicgroup.site