Drive in-bar activation for High Noon and Lucky One by partnering with accounts, educating staff, and ensuring visibility and positive guest experiences.

• Own in-bar activation and relationship-building to keep High Noon and Lucky One top of mind.
• Teach bartenders and servers exactly what makes High Noon and Lucky One different.
• Give staff the "how-to" on recommending High Noon and Lucky One to customers who aren’t sure what to order.

• Work with bar managers to ensure High Noon and Lucky One are listed clearly on their drink menus so it’s easy for customers to find.
• Visit your assigned accounts regularly to stay "top of mind" and make sure the staff has everything they need to sell our brands.
• Install branded Point-of-Sale (POS) items that fit the "vibe" of the accounts while making our brands pop.
• Ensure visibility of our brands are front and center of the consumer in each account.
• Regularly check that all merchandising materials are clean, in good condition, and positioned in the busiest areas of the bar.
• Manage promotional activity ("promos") and other consumer sampling activations consistently where consumers taste the quality for themselves.
• Brand Storytelling: Instead of just handing out a drink, talk to customers about the brand and why they’ll love it, creating a memorable experience.

• Identify and inspire consumers that have not experienced our brands previously or may have only tried our competitors to experience High Noon and Lucky One.
• Monitor and report on the activity of competing brands. You will observe and document new competitor displays, pricing changes, or unique "out-of-bar" activations to ensure High Noon remains the leader in the spirits-based RTD category.