Responsibilities

• Teach bartenders and servers exactly what makes High Noon and Lucky One different.
• Visit your assigned accounts regularly to stay "top of mind" and make sure the staff has everything they need to sell our brands.
• Install branded Point-of-Sale (POS) items that fit the "vibe" of the accounts while making our brands pop.
• Prime Placement: Ensure visibility of our brands are front and center of the consumer in each account.
• Keeping it Fresh: Regularly check that all merchandising materials are clean, in good condition, and positioned in the busiest areas of the bar.
• Hosted Tastings: Manage promotional activity ("promos") and other consumer sampling activations consistently where consumers taste the quality for themselves.
• Brand Storytelling: Talk to customers about the brand and why they’ll love it, creating a memorable experience.
• Recruitment: Identify and inspire consumers that have not experienced our brands previously or may have only tried our competitors to experience High Noon and Lucky One.
• Promotional Giveaways: Where legal, utilize branded materials such as hats, shirts, etc. to introduce consumers to High Noon and Lucky One build long-term fans.
• Execution Quality Audits: Use designated reporting tools to document the quality of our brands’ presence during every account visit.
• Competitive Activity Tracking: Monitor and report on the activity of competing brands.
• Trend Observation: Provide professional feedback on general market conditions and consumer behavior.
• Strategic Feedback Loop: Share documented insights and field photos with SG’s management team and client partners.

Requirements

• Bachelor’s Degree plus 1 year experience in a marketing or sales role relevant to Alcohol Beverage, Hospitality, Culinary, or Agency
• Strong understanding of the local market, key accounts, and consumer dynamics.
• Demonstrated passion and curiosity for arts, building brands, and innovative consumer experiences
• Valid driver’s license, safe driving record, and a reliable vehicle. Must pass an MVR check and obtain any required state driver’s license within 30 days of hire
• Must be 21 years of age or older and able to obtain any required local or state liquor license.
• Willingness to travel up to 10% of the time for training, meetings, or events, in addition to mandatory local market travel requirements 100% of the time

Preferred

• Experience in brand marketing and activations; strong communication and stakeholder management skills; passion for experiential brands.