Responsibilities

• Train bartenders and servers on product knowledge of High Noon and Lucky One
• Teach staff how to recommend High Noon and Lucky One to customers
• Ensure High Noon and Lucky One are clearly listed on menus
• Visit assigned accounts regularly to maintain relationships and stock needs
• Install and maintain branded POS materials in bar accounts
• Ensure branding materials are visible and fresh in high-traffic areas
• Execute consumer sampling and hosted tastings to drive trial
• Tell the brand story to customers and create memorable experiences
• Recruit new customers who haven’t experienced the brands
• Conduct promotional giveaways where legal to build long-term fans

Requirements

• Bachelor’s Degree plus 1 year experience in a marketing or sales role relevant to Alcohol Beverage, Hospitality, Culinary, or Agency
• Strong understanding of the local market, key accounts, and consumer dynamics
• Demonstrated passion and curiosity for arts, building brands, and innovative consumer experiences
• Valid driver’s license with safe driving record; pass an MVR check; obtain any required state license within 30 days of hire
• Must be 21 years of age or older and able to obtain any required local or state liquor license
• Willingness to travel up to 10% of the time for training, meetings, or events; local market travel 100% of the time
• Access to reliable vehicle; ability to drive to assigned accounts regularly

Preferred

• Experience in the spirits/beverage industry
• Professional presence and persuasive communication
• Strategic thinking and multi-stakeholder relationship management
• Knowledge of local market and culture
• Brand storytelling skills (advantage)