Responsibilities

• Drive brand growth within a dedicated territory of 45–50 bars and restaurants through merchandising, building trade relationships and engaging consumers.
• Specifically, your role is designed to drive consistent brand visibility, utilize point-of-sale materials, execute staff education, and drive trial among consumers via unique and innovative outreach.
• 3. 1. Bar Staff Education & Training

Requirements

• Bachelor’s Degree plus 1 year experience in a marketing or sales role relevant to Alcohol Beverage, Hospitality, Culinary, or Agency
• Strong understanding of the local market, key accounts, and consumer dynamics.
• Demonstrated passion and curiosity for arts, building brands, and innovative consumer experiences
• Valid driver’s license, safe driving record, and a reliable vehicle. Must pass an MVR check and obtain any required state driver’s license within 30 days of hire
• Must be 21 years of age or older and able to obtain any required local or state liquor license.
• Willingness to travel up to 10% of the time for training, meetings, or events, in addition to mandatory local market travel requirements 100% of the time

Preferred

• Professional Presence: The ability to represent a world-class spirits brand with energy and maturity.
• Persuasive Communication: Comfort in educating and influencing hospitality professionals and consumers.
• Attention to Detail: A sharp eye for maintaining "picture-perfect" branding and accurate reporting.
• Strategic Thinking: The skill to see beyond a single bar and understand how their territory contributes to the brand’s overall "Impact."
• Multi-Stakeholder Relationship Management: The capability to balance the needs of Agency leadership, Brand Clients, Distributors, Retailers, and Consumers simultaneously.