Responsibilities

• Develop, schedule, and publish content across core social platforms (e.g., Facebook, Instagram, LinkedIn, X, Reddit, Youtube) in collaboration with exec comms
• Write clear, on brand copy tailored to each platform, audience, and objective (brand, exec social, evangelist)
• Collaborate with marketing and creative teams to support integrated campaigns, develop assets, and approve content
• Maintain a social calendar and adjust posting schedules as needed
• Evaluate how to grow key executive and company evangelist profiles
• Execute ongoing platform strategies to grow reach, engagement, and follower quality
• Identify trends, cultural moments, and industry dynamics that present opportunities for the brand
• Help define and optimize audience journey across multi-channel digital touchpoints as part of integrated campaigns
• Optimize content based on performance insights and best practices
• Track key metrics across platforms and deliver weekly or monthly performance reports