Healthcare Marketing Specialist - Bilingual - English/Spanish - (Field)

New York, USA (On-site)

Salary Not AvailableEntry Level1+ years expFull time

Posted 3 months ago

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Job Summary

Drive referral development and client enrollment for home care services within NYC; bilingual required; across five boroughs to meet growth targets.

  • Must-have: Bilingual in English/Spanish and proven referral development experience.
  • Standout: End-to-end intake coordination and cross-team collaboration.
  • Strong signal: NYC five-borough coverage and marketing planning ability.

Job Description

Responsibilities

  • Develop and strengthen relationships with new and existing referral sources who can refer clients to our agency.
  • Create relationships with care manager, social workers, case management agencies, MLTCs, CHHAs, Doctor's Offices, Hospitals, Senior & Community Centers, etc., while identifying clients with home care needs.
  • Advise potential clients or respective designated representatives on how to obtain home care services, and work with the intake & coordination team closely.
  • Follow up on existing referrals and ensure that clients are enrolled in the agency.
  • Develop and execute a marketing plan to meet or exceed weekly, monthly, quarterly, and annual growth targets.