Responsibilities

• Develop and execute targeted marketing and business development strategies tailored to your facility’s specific census objectives and clinical capabilities.
• Establish and nurture active referral pipelines with regional hospital discharge planners, case managers, social workers, health systems, and physician groups.
• Act as the responsive, empathetic point of contact for prospective residents and families, navigating them through a seamless intake and admissions experience.
• Conduct prompt on-site patient assessments and pre-admission screenings at partner hospitals and healthcare centers throughout the Baltimore market.
• Partner closely with internal admissions, nursing, and clinical leadership to ensure rapid reviews, appropriate bed placement, and streamlined onboarding.
• Monitor, record, and evaluate referral trends, conversion rates, and competitor dynamics using CRM platforms to optimize outreach efforts.
• Represent the facility at community health fairs, professional networking groups, and industry events to elevate market visibility.
• Provide transparent, informative guidance regarding facility services, clinical specialty tracks, Medicare/Medicaid regulations, and managed care coverage.

Requirements

• Bachelor’s degree in Marketing, Healthcare Administration, Nursing, Social Work, or a related field preferred.
• 3+ years of healthcare marketing, community liaison, or admissions experience in skilled nursing, subacute rehabilitation, or long-term care.
• Demonstrated success in building acute-care hospital referral networks and driving/maintaining census targets.
• Solid operational knowledge of Medicare, Medicaid, and commercial HMO/managed care reimbursement as it applies to skilled nursing admissions.
• Strong interpersonal, presentation, and relationship-management abilities.
• Proficiency with CRM systems, healthcare EHR platforms, and standard business productivity tools.

Preferred

• Bachelor’s degree in Marketing, Healthcare Administration, Nursing, Social Work, or a related field preferred.