Own the US Watches & Fine Jewelry marketing strategy and cross-functional leadership to scale CHANEL’s luxury position.

• Define and lead the overall marketing strategy for Watches & Fine Jewelry in the U.S., strengthening brand awareness, desirability, and legitimacy.
• Drive initiatives that support the scaling of the WFJ business and reinforce CHANEL’s positioning within the luxury watch and jewelry landscape.
• Partner with global teams to localize brand and product marketing strategies for the U.S. market.
• Develop strong product storytelling and launch strategies to support key collections and iconic product platforms.
• Lead cross-functional orchestration across communications, media, events, retail, and digital to ensure consistent and impactful product visibility.
• Translate market insights and commercial opportunities into strategic product marketing initiatives.
• Define and implement the visual merchandising strategy across the U.S. boutique network to ensure exceptional brand expression and retail experience.
• Ensure VM execution aligns with global guidelines while adapting to local business priorities and key markets.
• Partner with Retail and Merchandising teams to optimize product presentation, storytelling, and client engagement in boutiques.
• Lead and develop a high-performing Marketing and Visual Merchandising team, fostering collaboration, creativity, and operational excellence.