Responsibilities

• Strategic Web Leadership: Own the web strategy and quarterly roadmap for replit.com, ensuring alignment with business objectives.
• Customer Journey Optimization: Develop and implement high-converting web journeys and personalization strategies for prospects, customers, and partners. This includes reviewing and assessing content for effectiveness.
• SEO and GEO Enhancement: Drive SEO and GEO optimization through site architecture, technical foundation, keyword support, and content. Collaborate with relevant stakeholders on technical health, information architecture, link strategy, and page quality.
• Data-Driven Web Experience Improvement: Plan and execute data-driven testing to optimize and personalize web experiences, aiming to increase signups and lead generation.
• Operational Efficiency: Improve execution speed by streamlining processes, implementing automation, and integrating technologies to enhance the agility of the broader marketing team.
• Cross-Functional Collaboration: Act as a key cross-functional partner, influencing teams across Product Management, Engineering, Design, Data and Marketing.
• Requirement Prioritization: Evaluate and effectively prioritize web requirements from cross-functional teams to achieve business outcomes.
• Budget and Vendor Management: Manage budgets, Statements of Work (SOWs), and performance for agencies and tooling. Evaluate and implement new vendors as needed.
• Leverage our Sanity platform to accelerate page velocity, experimentation, and personalization across replit.com

Requirements

• Experience: 10+ years in web/digital growth across B2C and B2B SaaS/commerce, including 4+ years leading multi-disciplinary web teams spanning strategy, execution, experimentation, and analytics.
• Ownership & Impact: Proven track record owning large-scale web properties and CMS platforms (e.g., Sanity, Contentful, Storyblok, or equivalent) with measurable impact on pipeline and revenue.
• Technical Expertise: Strong command of Core Web Vitals, performance optimization, caching strategies, and modern front-end practices; hands-on experience with enterprise CMS, testing platforms (Optimizely, VWO, Adobe Target), analytics (GA4/Adobe, tag management), and SEO tools (Search Console, crawl/rank tools).
• SEO & Accessibility: Deep experience with technical SEO, structured data, and web accessibility standards.
• Data & Analytics: Fluent in GA4, Looker, and Google Search Console; experienced in partnering with data teams to build reporting and derive actionable insights.
• Strategic Prioritization: Strong judgment in roadmap planning and trade-off decisions, with a bias toward high-impact work under resource constraints.
• Cross-functional Collaboration: Comfortable partnering closely with engineering, product, and marketing on performance, releases, and optimization initiatives.
• Communication & Influence: Skilled at translating technical concepts into clear insights and strategy for non-technical stakeholders; effective at influencing across a matrixed organization.
• Leadership: Experience building, managing, and mentoring high-performing teams across geographies, fostering strong cross-functional relationships.

Benefits

• 💰 Competitive Salary & Equity
• 💹 401(k) Program with a 4% match
• ⚕️ Health, Dental, Vision and Life Insurance
• 🩼 Short Term and Long Term Disability
• 🚼 Paid Parental, Medical, Caregiver Leave
• 🚗 Commuter Benefits
• 📱 Monthly Wellness Stipend
• 🧑‍💻 Autonomous Work Environment
• 🖥 In Office Set-Up Reimbursement
• 🏝 Flexible Time Off (FTO) + Holidays