Head of Wealth Management Marketing

New York City, NY (Hybrid)

$132K/yr – $218K/yrSenior LevelFull time

Posted 10 days ago

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Job Summary

Own the wealth management marketing strategy end-to-end, lead a marketing team, and align cross-functional partners to drive growth and RIA expansion.

  • Lead development and execution of the Wealth Management marketing strategy across channels
  • Oversee enablement, sales campaigns, and cross-functional collaboration to support growth and advisor productivity

Job Description

Responsibilities

  • Develop and lead the comprehensive marketing strategy for the Wealth Management business, driving business growth, channel diversification, and brand presence.
  • Build, scale, and optimize efforts across distribution channels including existing and new.
  • Build a marketing strategy for a new wealth management business inclusive of enablement and sales campaigns.
  • Lead and develop a team of marketers responsible for core marketing functions including day-to-day execution.
  • Oversee the creation of compelling, high‑quality marketing collateral across platforms to support client engagement, wholesaler enablement, and advisor productivity.
  • Partner closely with senior leadership, Product, Sales, Business teams, Legal, Compliance, IT, and Marketing and Communications to ensure alignment on business priorities and execution.
  • Leverage deep industry knowledge to assess competitor activity, market dynamics, regulatory changes, and consumer trends, translating insights into strategic action.
  • Serve as a key leader in standing up or expanding RIA offerings, including marketing infrastructure, advisor onboarding experience, and brand positioning.
  • Ensure compliance with all regulatory and brand standards across communications and marketing initiatives.

Requirements

  • Bachelor's degree in marketing, business, finance, or a related field; MBA preferred.
  • Demonstrated experience building or scaling an RIA platform or channel is required
  • Extensive experience in wealth management marketing roles, with deep RIA expertise
  • Deep understanding of the US Wealth landscape and the needs of HNW & affluent investors.
  • Proven record of establishing go to market strategies for fund manager partnerships
  • Proven success leading teams, driving strategic marketing initiatives, and influencing senior leadership.
  • Exceptional communication, leadership, and organizational skills.
  • Expertise in sales enablement, distribution strategy, content development, and regulatory requirements.
  • Strong analytical abilities with a track record of making data‑driven decisions in fast‑moving environments.

Preferred

  • MBA preferred.
Guardian Life Insurance logo

Guardian Life Insurance

Guardian Life Insurance Limited started its business activities from 1st January 2014 and has already achieved good reputation in the insurance industry and is looking to grow further in the coming years. The paid up capital of the company is 33.67 Crore and authorized capital is set at 200 Crore. Guardian Life Insurance Limited is striving to ensure trust in the hearts of our stakeholders through good governance. Guardian Life Insurance Limited has started its journey with the promise of helping build a better and more secured future for our valuable customers by providing them with world class insurance products and excellent customer service. The company utilizes a dynamic and caring knowledge-driven workforce coupled with the latest in technology in order to exceed the valued customers’ expectations. Innovation, proper risk management and prudent investment mechanisms are our tools in ensuring maximum financial benefits for our customers.

Founded in 2014
Dhaka, Dhaka, BGD
443 employees

Traffic Signals

Monthly Visitors
52.3K
Traffic Source Mix
Search
48.9%
Direct
37.6%
Referral
9.3%
Social
3.3%
Paid
0.8%

Headcount Trend

Current headcount: ~443

Marketing Team

Marketing Roles Posted (Last 30 Days)
7