Head of Video / Creative Director

Responsibilities

• Lead creative vision and programming for GMG's branded video content, vodcasts, and E4C.
• Conceptualize original video formats to grow brand, viewership and audience loyalty for Purewow, Coveteur and @cocktails.
• Establish distinctive visual identities and storytelling structures
• Oversee E4C creative development, including event concepts (E4C), series, and content extensions.
• Balance creative quality with production feasibility, brand goals, client expectations and commercial potential.
• Manage episode calendars and content roadmaps across brands and platforms.
• Direct concept development, titles, packaging, visual treatments, and storytelling structures.
• Build repeatable, templatized formats for efficient cross-brand and cross-platform adaptation.
• Partner with editorial teams to define creative standards and production playbooks.
• Track emerging social formats, platform behaviors, trends, and audience preferences.

Requirements

• 10+ years of experience in video creative direction, digital content, social programming, or entertainment.
• Proven track record developing and launching original video series, social franchises, or digital programming.
• Strong knowledge of content performance on TikTok, Instagram, YouTube, and key video platforms.
• Exceptional instincts for storytelling, hooks, pacing, formatting, and content packaging.
• Experience directing or overseeing video podcasts, episodic social series, or experiential content.
• Ability to translate analytics and audience insights into creative strategy.
• Strong leadership skills in guiding creative and production teams.
• Adept at managing competing priorities to deliver high-quality work in a fast-paced environment.
• Entrepreneurial, hands-on mindset focused on efficiency, experimentation, and continuous improvement.

Preferred

• Experience building recurring, recognizable social content franchises with measurable audience growth.
• Background in both editorial and sponsored content production.
• Experience developing content around live events, talent, personalities, or cultural programming.
• Familiarity with production budgeting, resource allocation, and scalable video workflows.

Benefits

• Employer-sponsored 401k with match
• Medical, Dental, and vision coverage
• Unlimited PTO
• Caregiver (Parental) Leave
• Health and Wellness benefits