Head of Social at Steel City | USA

Steel City

Head of Social

USA (On-site)

Salary Not AvailableSenior Level3+ years expContract

Posted 2 months ago

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Job Summary

Own and evolve the brand’s organic content narrative across platforms, driving cohesive storytelling, content pacing, and a scalable calendar while collaborating with creators and internal teams to amplify long-term brand building.

Define and maintain content pillars and weekly themes to support a consistent brand voice.
Direct content production and editing direction with the videographer and partnerships lead to ensure on-brand visuals and pacing.
Identify top-performing content for amplification, manage publishing cadence, and iterate based on performance insights.

Job Description

Responsibilities

Define weekly and monthly content themes
Develop and maintain content pillars
Ensure consistency in brand voice, tone, and storytelling
Identify opportunities to deepen the brand narrative
Create shot lists, prompts, and content briefs
Direct internal content creation (video, photography)
Build and manage a content calendar and backlog
Oversee content output across platforms
Guide editing direction including pacing, music, and tone
Provide feedback and approvals on content prior to publishing

Requirements

3–7+ years experience in social media, content, or brand marketing
Proven experience managing or building brand social accounts
Strong understanding of visual storytelling and content pacing
Experience working with video content and creative teams
Ability to operate both strategically and hands-on
Highly organized with strong attention to detail

Preferred

Background in lifestyle, apparel, or consumer brands
Familiarity with Americana/workwear brands
Experience collaborating with creators or influencer networks
Understanding of multi-platform content strategy (IG, TikTok, YouTube)
Strong creative instinct and taste
Ability to think in narratives, not just individual posts
Comfort working closely with founders in a fast-moving environment
Someone who values consistency, restraint, and long-term brand building over short-term trends