Responsibilities

• Film and produce high-quality content yourself on a consistent cadence
• Be comfortable on camera in any environment: home, studio, street (street interviews are a core content pillar for us), retail, events
• Conduct street-style interviews and spontaneous content capture when the concept calls for it
• Create both scrappy, authentic content and more produced pieces depending on what the moment requires
• Work with in-house editors and designers to bring your vision to life
• Develop original content concepts, series, and formats rooted in culture, trend, and brand story
• Build repeatable viral frameworks, formats that can be executed consistently with fresh angles
• Stay ahead of platform trends and translate them into Filterbaby-native content
• Analyze performance data and use it to continuously sharpen creative direction
• Manage the content calendar and posting across both platforms
• Conceptualize, cast, and brief UGC creators to expand content volume and reach
• Direct creators on concept, format, and delivery
• Identify organic content that should be amplified to paid ads
• Own follower growth, engagement rate, shares, and saves as your north star metrics
• Build engagement loops that drive comments, shares, and community interaction
• Execute on high-leverage growth moments tied to product launches, retail placements, and cultural trends

Requirements

• 3+ years creating content professionally or with a proven high-performing personal presence
• Demonstrated track record of growing social accounts
• Experience directing or briefing UGC creators
• Comfortable both in front of and behind the camera
• Strong understanding of what drives shares, saves, and follows
• Beauty, skincare, or wellness experience strongly preferred
• Based in Los Angeles (required)