Head of Social Commerce - TikTok Shop

Responsibilities

• Lead the end-to-end launch of Thrivin's TikTok Shop in the US, owning everything from initial setup to go-live and ongoing growth.
• Develop and execute a comprehensive TikTok Shop strategy aligned with overall business objectives and revenue targets.
• Establish the operational infrastructure required to launch and scale successfully, including product listings, catalogue integrations, fulfilment workflows and platform compliance.
• Build a clear commercial roadmap with short- and long-term growth milestones, budgets and performance targets.
• Identify new opportunities to drive customer acquisition, conversion, retention and incremental revenue through TikTok Shop.
• Take full ownership of TikTok Shop revenue, GMV growth and channel profitability.
• Develop strategies to scale sales through organic content, affiliate partnerships, paid advertising and live shopping.
• Establish and monitor key performance indicators, including GMV, conversion rate, AOV, customer acquisition cost, affiliate performance and contribution margin.
• Optimise product assortment, pricing, promotional campaigns, bundles and offers to maximise commercial performance.
• Analyse performance data, identify growth opportunities and continuously refine the strategy to improve results.

Requirements

• Proven experience launching, managing and scaling TikTok Shop for a consumer-facing brand, ideally within fashion, activewear, beauty, lifestyle or wellness.
• Demonstrable success driving significant TikTok Shop GMV growth, with a clear understanding of the strategies and commercial levers behind that success.
• Strong understanding of the US TikTok Shop ecosystem, including Seller Center, affiliate programmes, creator partnerships, paid advertising and fulfilment.
• Experience building and scaling high-performing creator and affiliate networks.
• Strong commercial acumen, with experience owning revenue targets, budgets, forecasts and profitability metrics.
• In-depth understanding of TikTok Shop advertising, including GMV Max and performance optimisation.
• Experience developing conversion-focused content strategies and working closely with creative and paid media teams.
• Strong analytical skills, with the ability to translate performance data into actionable growth strategies.
• Experience working cross-functionally with marketing, ecommerce, logistics and operations teams.
• Comfortable operating both strategically and hands-on, particularly during the early stages of building a new channel.

Benefits

• Fully remote: Work within our international, remote-first team, with strong collaboration across US business hours.