Responsibilities

• Own customer lifetime value by developing and executing strategies that increase repeat purchase rate and subscription longevity
• Build and optimize systems that proactively identify and retain at-risk subscribers
• Create and manage winback and reactivation campaigns
• Oversee lifecycle marketing across email and SMS platforms (Klaviyo or similar)
• Build and optimize automated flows, segmentation strategies, and promotional campaigns
• Maintain dashboards tracking churn, retention, cohort behavior, and LTV
• Analyze data weekly to identify trends and performance improvement opportunities
• Forecast retention performance and recommend growth initiatives
• Partner with Growth to align acquisition messaging with retention strategy
• Collaborate with CX to implement customer feedback into lifecycle improvements
• Design onboarding, post-purchase nurture, subscription save, and loyalty programs
• Lead ongoing A/B testing across messaging, offers, timing, and segmentation
• Advocate for the customer experience using both quantitative and qualitative insights

Requirements

• 5+ years of experience in retention, lifecycle, or CRM marketing (ideally within subscription or DTC brands)
• Deep hands-on experience with Klaviyo or similar ESP and SMS platforms
• Proven success improving LTV and reducing churn in a subscription business
• Strong analytical skills with experience in cohort analysis and forecasting
• Experience partnering with CX teams to implement customer feedback loops
• Strong communication and project management skills
• Ability to think strategically while executing quickly and independently

Preferred

• You’re energized by improving retention metrics and extending customer lifespan
• You enjoy diving into dashboards and extracting actionable insights
• You like building systems that scale
• You thrive in cross-functional collaboration
• You’re both strategic and hands-on
• You move quickly and iterate often

Benefits

• Competitive base salary designed to reward high performance and impact
• 401(k) plan with company matching
• Comprehensive health benefits including medical, dental, and vision coverage
• Stock option plan so you can share in the value you help build
• Generous paid time off and company holidays
• Real ownership and autonomy to drive measurable growth
• Ongoing professional development opportunities as we scale