Head of Programmatic Ads at Hearth | New York City, NY | $200K/yr – $250K/yr

Hearth

Head of Programmatic Ads

New York City, NY (On-site)

$200K/yr – $250K/yrSenior Level5+ years expFull time

Posted 4 weeks ago

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Job Summary

Own and optimize Hearth0s paid acquisition engine from strategy through attribution, with direct P&L and rapid testing to hit CAC/ROAS targets.

Channel ownership: Facebook/Google Ads and programmatic across multiple channels with end-to-end execution.
Measurement & optimization: robust tracking, attribution, dashboards, and data-driven budget reallocation tied to revenue impact.

Job Description

Own and operate Facebook Ads and Google Ads end-to-end — campaign strategy, audience targeting, bid management, creative testing, budget allocation, and daily optimization
Build and scale programmatic display and native campaigns across additional channels (The Trade Desk, DV360, YouTube, Reddit, or wherever contractors spend time)
Drive lead generation for Hearth's contractor acquisition — every campaign you run feeds directly into the sales pipeline
Manage meaningful paid budgets with full P&L accountability — you forecast spend, track CAC and ROAS in real-time, and reallocate budget based on what's working
Build and optimize landing pages, conversion funnels, and lead capture flows — from ad click to qualified lead
Run rigorous A/B tests on creative, copy, audiences, landing pages, and bidding strategies — every dollar is an experiment
Set up and maintain conversion tracking, pixel implementation, and attribution infrastructure — you'll know exactly which campaigns drive revenue, not just clicks
Build automated reporting dashboards so performance is visible daily, not monthly
Leverage AI tools to scale creative production, audience modeling, and bid optimization — you'll use AI to outperform competitors who do this manually

Hearth

2.9 Glassdoor

Hearth is a Fintech company helping home improvement contractors grow and manage their business. Our SaaS platform provides over 25,000 contractors the financial tools they need to close more business, including financing solutions, invoicing, payment collections, insurance products, all in one, modern system designed specifically for the home improvement industry. Backed by 8VC, Founders Fund, and other prominent leaders in Silicon Valley, Hearth has raised over $50M and is one of the fastest-growing companies in the home improvement space.

Founded in 2016

Austin, Texas, USA

186 employees (6 in marketing)

www.gethearth.com

43% recommend to a friend

54% CEO approval