Own TOY Life's product merchandising and creative direction, aligning assortment, messaging, and omnichannel presentation with strong compliance, while leading a distributed team across the US, China, and LatAm to accelerate speed and execution.

• Product & Merchandising: Identify trend-right and commercially strong products; Review supplier and factory-ready products; Build stronger product assortment strategy across Amazon, Walmart, TikTok Shop, Shopify, and future channels; Improve product positioning and differentiation; Help create a more intentional omnichannel merchandising strategy
• Creative Direction & Packaging: Write product briefs and creative briefs; Direct packaging, imagery, and product storytelling; Review creative assets and provide clear feedback; Improve thumbnails, visual merchandising, and perceived product value; Maintain consistency across products and channels
• Compliance Ownership: Ensure products are developed with strong compliance awareness; Coordinate with sourcing, QC, and testing partners; Help resolve listing suppressions, documentation requests, testing issues, and platform escalations; Communicate with marketplace/platform teams when necessary; Maintain strong ownership of product compliance readiness
• Team Leadership: Lead and align a distributed global team across Creative Team and Product Development / Sourcing / QC Team; You will help improve Ownership and accountability, Cross-functional collaboration, Team alignment, Execution speed and quality, Decision-making and prioritization
• Cross-Cultural & Remote Leadership: Lead remote teams across China, Argentina, and the U.S.; Maintain strong written communication and accountability; Work with partial overlap with China working hours when needed; Travel internationally to China 1–2 times per year