Responsibilities

• Portfolio positioning and narrative: Establish clear, differentiated market positioning that anchors GTM execution, including a core positioning framework for our products.
• Core sales assets: Develop high-impact content that enables sales and marketing partners to influence demand and drive acquisition, focusing on core content including pitch decks and sell sheets.
• Go-to-market and launches: Lead GTM strategy for new products, features, and business-model shifts across both buyer and member journeys. Partner with Product on roadmap inputs, packaging, pricing considerations, launch tiers, minimum-change thresholds, and readiness expectations.
• Member adoption and engagement: Connect product positioning to member awareness, activation, utilization, and sustained engagement. Partner with Consumer, Brand, Lifecycle, Clinical, and Operations teams so member-facing marketing is grounded in product value and buyer ROI expectations.
• Team and cross-functional leadership: Build and lead the product marketing team, integrating talent and ways of working. Operate as a senior connector across Product, Brand, Demand Generation, Sales, Clinical, Legal/Compliance, B2B and B2C Marketing teams, and Client Management.

Requirements

• 12+ years in marketing, including significant product marketing leadership across B2B and B2C / D2C environments.
• B2B2C or platform fluency, especially where the economic buyer and end user / member are different audiences.
• Proven ability to build product marketing strategy, operating models, launch practices, and high-performing teams through change or integration.
• Strong product, commercial, and customer orientation; able to influence roadmap, packaging, pricing inputs, and prioritization without owning Product Management.
• Strategic and hands-on leader who connects narrative, enablement, launch execution, and measurement to business outcomes.
• Excellent storytelling, executive communication, stakeholder management, and decision-framing skills.

Preferred

• Healthcare, digital health, benefits, insurance, or other regulated, multi-stakeholder experience preferred.

Benefits

• Flexible Vacation Policy, intended for rest, relaxation, and personal time. All time off must be approved by your manager prior to use.
• 80 hours of Paid Sick, Safe, and Caregiver Leave annually. This applies to full-time positions only.