Head of Product Marketing

Responsibilities

• Define and articulate the overarching product marketing strategy that aligns with company goals and market opportunities.
• Drive the narrative, positioning, and messaging for Sauce Labs products, ensuring consistency and impact across all channels.
• Act as a key strategic partner to Product Management, influencing product roadmaps and investment decisions based on deep market insights and competitive analysis.
• Champion a data-driven approach to product marketing, leveraging insights to optimize strategies and measure ROI.
• Lead, mentor, and inspire a growing team of Product Marketing Managers, fostering a culture of excellence, innovation, and continuous improvement.
• Set clear performance objectives, provide regular feedback, and support the professional growth and career development of team members.
• Recruit, onboard, and retain top product marketing talent.
• Architect and lead the end-to-end go-to-market strategy for all new product launches, major updates, and market expansion initiatives.
• Orchestrate cross-functional collaboration with Sales, Product, Demand Generation, and Corporate Marketing to ensure seamless execution and maximum market impact.
• Drive the creation of compelling sales enablement tools, training programs, and collateral that empower the sales organization to effectively position and sell our solutions.

Requirements

• Bachelor's degree in Marketing, Business, or a related field required; MBA highly preferred.
• 7-10 years of progressive experience in product marketing within the B2B SaaS industry, with a significant focus on developer tools, DevOps, or enterprise software.
• 5+ years of demonstrated success in leading, managing, and scaling product marketing teams.
• Proven track record of developing and executing successful go-to-market strategies that have driven significant revenue growth and market share.
• Exceptional strategic thinking capabilities, with the ability to translate complex market insights into clear, actionable plans.
• Deep understanding of the Software Development Life Cycle (SDLC) and continuous testing market.
• Superior written, verbal, and presentation communication skills, with the ability to articulate complex technical concepts to diverse audiences, including senior executives, sales teams, and customers.
• Highly analytical and data-driven, with a strong ability to interpret market data, identify trends, and make informed decisions.
• Demonstrated ability to build strong cross-functional relationships and influence stakeholders at all levels within a matrixed organization.
• Strong ROI-tracking skills; able to prove what is – or isn’t – working and adapt strategies accordingly.

Benefits

• Benefits and Perks that we offer include health coverage (medical, dental, and vision) along with disability and life insurance. In addition, Sauce Labs offers parental leave benefits, flexible time off, professional development, and a 401(k) retirement plan with match. To see more about benefits and perks at Sauce Labs, please check out our careers page at saucelabs.com/company/careers.