Responsibilities

• Own Positioning and Messaging: Define how OpenArt’s products and capabilities are positioned across key customer segments.
• Lead Product Launches: Own go-to-market strategy and execution for major product, feature, and model launches.
• Understand the Market: Develop deep knowledge of users, competitors, models, emerging AI capabilities, and broader market trends.
• Bring the Customer into Product: Conduct customer research and translate insights into product, positioning, and go-to-market recommendations.
• Drive Product Adoption: Partner with Growth and Product to improve activation, adoption, engagement, and retention.
• Create Product Narratives: Develop compelling stories, demos, landing-page messaging, launch materials, and other assets that make OpenArt’s value clear.
• Enable Marketing Channels: Partner with Content, Social, Creator, Growth, and Brand teams to bring product stories to market consistently.
• Measure and Iterate: Track launch and adoption performance and continuously improve our product marketing playbook.
• Shape Product Strategy: Bring market and customer insights back to Product and leadership to help inform what we build next.

Requirements

• 5+ years of experience in product marketing or closely related roles
• Recent experience working at a generative AI startup or AI-native company
• Deep understanding of the generative AI ecosystem, products, models, and competitive landscape
• Experience owning positioning, messaging, go-to-market strategy, and product launches
• Strong product instincts and ability to understand sophisticated technical capabilities quickly
• Exceptional storytelling and communication skills, with the ability to make complex technology simple and compelling
• Strong understanding of customer research, segmentation, competitive intelligence, and market analysis
• Experience partnering closely with Product, Engineering, Design, Growth, and Creative teams
• Highly hands-on and comfortable moving quickly in an ambiguous, rapidly evolving environment
• AI-native in how you research, create, analyze, and work

Preferred

• Experience marketing AI image, video, creative, or agentic products
• Experience with consumer subscription or product-led growth businesses
• Experience marketing products to creators, marketers, SMBs, or creative professionals
• Strong personal interest in AI-generated content and creative tools