Responsibilities

• Own positioning, messaging, and buyer insight for Loop, and build the frameworks, personas, and value propositions that sales, marketing, and customer success all work from.
• Convert technical product work into a story anyone can follow. Pull the important pieces out of specs and roadmaps and turn them into decks, one-pagers, and sales narratives that read cleanly and look like Loop.
• Lead competitive intelligence, and turn what you learn into positioning calls, GTM strategy, and input the product team actually uses.
• Support our analyst and press relations engagements with thought leadership content, and help decide how Loop can best leverage these channels to grow our mindshare at shippers.
• Run product launches end to end, from the first internal briefing through the sales enablement and content that carries the message into the field.
• Lead Loop's AI benchmark program. Work with engineering to define what to test and how to run it, then make sure the results actually establish Loop as the AI leader in the supply chain.
• Own Loop's core marketing collateral and assets, and keep finding better ways to get that information in front of the people who need it.
• Build out the vertical marketing story that feeds our ABM campaigns, drawing on real customer insight to show what Loop's value looks like in each market we sell into.
• Own Loop's value story. Capture real customer results and turn what our features and solutions do into outcomes buyers actually care about.
• Figure out how product marketing itself should use AI and modern tools, so the function keeps up as Loop's customer base and product line grow.

Requirements

• 8+ years in B2B product marketing, ideally at a technical or data-heavy company, with work you've owned and can walk through in detail.
• Curious about how things actually work. You don't need a technical degree, but you want to understand the product well enough to explain it, and what AI can unlock genuinely excites you.
• A writer and storyteller who can take something dense and technical and make it simple without making it generic. You notice when a sentence is doing real work and when it's AI-shaped filler, and you care about how a deck or a one-pager actually looks.
• Comfortable holding a dozen threads at once, in a job where a morning in a spreadsheet can turn into an afternoon reviewing a designer's draft and then a call with a product manager about one specific feature. You'd rather make a fast, informed call than wait for certainty.
• Experience building messaging frameworks and positioning from a blank page, not just maintaining what someone else already set up.
• Hands-on experience with analyst relations, and comfortable turning outside perception into an internal point of view.
• Familiarity with marketing and CRM systems, HubSpot preferred.
• A strong communicator in writing and in person, who acts like an owner rather than waiting to be told what's next.

Preferred

• Big plus if you've marketed a technical, AI, or data product into enterprise buyers, or have supply chain, logistics, or fintech experience.

Benefits

• Loop's benefits, including health, dental, and vision insurance, 401(k) match, paid time off, paid holidays, and parental leave.