Head of Product Marketing & Go-to-Market

New Jersey, USA (Hybrid)

$150K/yr – $175K/yrSenior LevelFull time

Posted 2 days ago

Top 1% of applicants do these two things.

The other 99% submit and hope. You're about to do something different.

Job Summary

Own the end-to-end product strategy, from consumer insights and category leadership to launches across DTC, Amazon, Shopify, and retail, coordinating cross-functional teams to commercialize new opportunities.

Own consumer insights, category leadership, and innovation roadmaps
Drive go-to-market execution across multiple channels and retailers

Job Description

Responsibilities

Product Innovation Strategy
Partner with Product Development to shape the innovation roadmap using consumer insights, market trends, competitive analysis, and customer feedback.
Develop product briefs defining customer needs, product features, pricing strategy, positioning, and commercialization goals.
Identify new category opportunities and unmet consumer needs.
Product Marketing & Positioning
Develop compelling positioning, messaging, value propositions, product naming, and pricing recommendations.
Translate technical features into customer-focused benefits that differentiate products in the marketplace.
Go-to-Market Strategy & Commercialization
Lead end-to-end product launches across DTC, Amazon, Shopify, and retail channels.
Develop launch strategies, messaging, creative direction, sales enablement, and launch assets.

Requirements

Consumer-first product marketer who starts with customer problems and market opportunities.
Experienced commercial strategist with a track record of successful product launches.
Strong cross-functional leader who aligns Product, Marketing, Creative, Sales, and Ecommerce.
Exceptional storyteller who turns product features into compelling customer benefits.
Go-to-market expert with experience across ecommerce and retail channels.
Data-driven decision maker who uses research and performance metrics to guide strategy.
Builder who enjoys creating scalable systems and processes.
Tools You'll Use: Shopify, Amazon Seller Central, Triple Whale, Klaviyo, Google Workspace, Microsoft Teams, Monday.com, Microsoft Clarity, Google Slides/PowerPoint, AI research tools, consumer research platforms, and competitive intelligence tools.

Benefits

Paid time off that increases with tenure at the company, giving you time to relax, recharge, and reset.
15 days of a flexible holiday schedule so you can celebrate what matters to you.
Medical insurance with 50% of premiums covered.
401(k) with company match up to 4% to invest in your future.
Continued education opportunities to keep your skills sharp.
Holiday and birthday gifts—we celebrate our people.
A collaborative, high-energy environment where ideas become action.
Real room to grow as we scale.

Chai Vision

At Chai Vision, we don’t just sell products—we create brands that inspire, improve lives, and make a meaningful impact on communities around the world. Since 2018, we’ve been redefining eCommerce by launching high-quality, innovative brands across industries, including kids and toys, home furniture, fitness and wellness, pets, camping, and supplements. With our headquarters in New Jersey and offices across the globe, we are committed to in-house innovation, thoughtful craftsmanship, and the highest product standards. Every brand we build is driven by a passion for excellence, a deep understanding of what people need, and a mission to make everyday life better. Join us on this journey—whether you’re looking for products that elevate your lifestyle or a company that’s shaping the future of eCommerce. At Chai Vision, we’re not just selling—we’re making a difference.https://chaivision.bamboohr.com/careers/40

Founded in 2018

87 employees (31 in marketing)