Head of Product Marketing

New York City, NY (Hybrid)

Salary Not AvailableSenior Level5+ years expFull time

Posted 2 months ago

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Job Summary

Own the category narrative and go-to-market voice for AI product launches, translating customer outcomes into crisp, market-facing messaging and repeatable enablement across Know, Act, and Prove.

  • Category & Messaging: Own Tax Operating System frame and evolve how we communicate across product ship cycles.
  • Launch PMM & Battlegrounds: Lead external narrative, sales talk tracks, battle cards, and analyst angle for 2026 AI releases.
  • Market Feedback & Proof: Convert real outcomes into case studies and solution metrics to drive credibility and roadmap signals.

Job Description

  • Product narrative & positioning. Own the category frame (Tax Operating System) and evolve the messaging discipline across Know, Act, and Prove as the product ships.
  • Go-to-market & launches. Own launch PMM for our 2026 AI product releases Intelligence, Agents, Audit, and the MCP Tax Server. For each: external narrative, sales talk track, battle cards, and analyst angle.
  • Competitive positioning. Own how we talk about our competitive landscape — from Vertex, Avalara, and ONESOURCE to Anrok, Harvey, and TaxGPT. Keep battle card live and usable. Have a point of view, not just a summary.
  • Sales enablement. Own the PMM half of enablement — first-call deck, persona one-pagers, module decks, objection-handling guides, and ROI framing. Make sure every commercial team member tells the same story.
  • Pricing & packaging narrative. Partner with Finance and Product to frame pricing across our enterprise ACV motion, emerging PLG tier, and usage-based AI pricing.
  • Proof-point development. Turn customer outcomes into crisp case studies, reference quotes, and solution-outcome numbers that replace feature-first selling.
  • Voice of the market. Read competitor releases, listen to sales calls, and feed patterns back into messaging and roadmap. Pattern recognition, not market research.
Fonoa logo

Fonoa

3.7 Glassdoor

Fonoa is the first global tax automation platform that allows you to validate tax IDs, calculate taxes, generate invoices and e-invoices, report transactions, and file your tax returns using a single solution.Fonoa Vision:- Today’s tax teams need an end-to-end solution with global VAT, GST, and Sales Tax capabilities. - We make that a reality by only servicing the needs of multinational digital platforms, marketplaces and SaaS businesses.- This focus means our products and roadmap are aligned with their clients needs and expectations.By the numbers:- Lookup Validates Tax ID’s in 110+ countries. - It can also find Tax ID’s in over 20. - The tax engine covers 190+ countries and US States. - We’ve onboarded over a million platform sellers for leading marketplaces to handle the e-invoicing needs. - We process hundreds of millions transactions every year. - Our integration timelines are best in class - clients go live in a few weeks or even days.Reliability by design:Our tools are monitored and maintained by experienced professionals who are dedicated to the needs of large, digital-first companies. Fonoa is a global tax automation and compliance solution provider that helps companies streamline the entire transactional chain. We empower digital businesses to easily handle tax compliance with solutions like tax calculations, invoicing, tax ID validations and more – all from one platform. See why companies like Zoom, Uber, Booking, and Remote.com trust Fonoa to automate and manage their global tax obligations.

Founded in 2019
Dublin, County Dublin, IRL
182 employees (8 in marketing)
58% recommend to a friend
80% CEO approval

Traffic Signals

Monthly Visitors
81.8K
Monthly Google Ads Budget
$761
Traffic Source Mix
Search
44.1%
Direct
42.7%
Referral
9.1%
Social
2.9%
Paid
1.1%

Headcount Trend

Current headcount: ~184

Marketing Team

Marketing Team Size
7 (4% of company)

Funding

Total Funding
$85M
Last Raise
$60M
Series B, 4 years ago

Funding History

  • Jul 2022
    Series B • $60M
  • Nov 2021
    Series A • $20.5M
  • Nov 2020
    Seed • $4.5M