Head of Product Marketing

San Francisco, CA (On-site)

$285K/yr – $476K/yrSenior Level10+ years expFull time

Posted 11 days ago

Job Summary

Own the multi-product product marketing narrative and GTM, build and coach an AI-native PMM team, and turn customer insights into strategy for product launches and experiments.

  • Own product marketing strategy across analytics, Statsig, and proactive agents
  • Lead go-to-market for major products with cross-functional partners
  • Develop and coach a high-performing PMM function

Job Description

Responsibilities

  • Define Amplitude’s product narrative and positioning: Own the overarching product marketing strategy and point of view across our multi-product portfolio, including analytics, Statsig, and proactive agents. Develop a differentiated point of view and way to bring the company’s worldview to life, staying close to how teams at all stages of maturity curve are building.
  • Lead GTM strategy for major products and launches: Partner with Product and Engineering to bring new products and capabilities to market—from positioning and messaging to launch strategy, enablement, customer proof, and adoption. Set a creative approach that caters to the audience, market, and maturity of each product.
  • Build and coach a high-performing AI native PMM function: Set the team’s priorities, operating cadence, and bar for quality while developing PMMs into stronger strategists and storytellers.
  • Turn customer and market insight into strategy: Develop a deep understanding of our customers, competitors, and market dynamics. Bring those insights back to Product, Engineering, and GTM to influence the product and experiments.

Requirements

  • 10+ years of product marketing experience, including significant experience leading product marketing strategy for technical, enterprise, SaaS, developer, data, or AI/ML products.
  • Experience leading and developing a product marketing team, while maintaining a strong track record as a hands-on individual contributor.
  • Demonstrated success defining product positioning, messaging, GTM strategy, and major product launches across a multi-product portfolio in complex or rapidly evolving markets.
  • Experience partnering closely with Product, Engineering, Sales, Customer Success, and executive leadership to drive cross-functional alignment and business outcomes.
  • Strong technical product marketing experience, with the ability to quickly understand complex systems (data, analytics, AI/ML, or developer platforms), build credibility with engineering teams, and translate technical capabilities into clear, differentiated market narratives.

Benefits

  • Excellent Medical, Dental and Vision insurance coverages, with 100% employer-paid premiums for employee Medical, Dental, Vision on select plans
  • 401(k) retirement plan with an employer match of up to 1% of your eligible pay each pay period up to $2,000 annually
  • Flexible time off, paid holidays, and more
  • Generous stipends to spend on what matters most to you, whether that’s wellness (monthly), commuter transit/parking (monthly), learning and development (quarterly), new hire home office equipment, and much more
  • Excellent Parental benefits including: 12 weeks of Paid Parental Leave, Carrot Fertility Benefits/Adoption/Surrogacy support, Back-up Child Care support
  • Mental health and wellness benefits including no cost employee access to Modern Health coaching & therapy sessions
  • Employee Stock Purchase Program (ESPP)
9c26369c-d400-4eb7-a9b3-ab8f6469f9e8 logo

9c26369c-d400-4eb7-a9b3-ab8f6469f9e8

3.7 Glassdoor

We help companies unlock the power of their products. ⚡• Join the team: http://amplitude.com/careers• Join the community: http://community.amplitude.com

Founded in 2012
San Francisco, California, USA
967 employees (81 in marketing)
60% recommend to a friend
80% CEO approval

Salaries

Posted range

$285K/yr – $476K/yr

Taken straight from the job posting.

See all 9c26369c-d400-4eb7-a9b3-ab8f6469f9e8 salaries

Marketing Team

Marketing Team Size
63 (7% of company)
Median Career Experience
7.5 years
Median Tenure
2.3 years
Marketing Roles Posted (Last 30 Days)
3

Funding

Total Funding
$341.5M
Last Raise
$4.6M
Secondary Market, 5 years ago

Funding History

  • Aug 2021
    Secondary Market • $4.6M
  • Jun 2021
    Series F • $150M
  • May 2020
    Series E • $50M

Traffic Signals

Monthly Visitors
1.3M
Monthly Google Ads Budget
$122.5K
Traffic Source Mix
Search
28.4%
Direct
64.9%
Referral
5.1%
Social
0.8%
Paid
0.8%

Headcount Trend

Current headcount: ~966

Recent News

9c26369c-d400-4eb7-a9b3-ab8f6469f9e8 logo

Head of Product Marketing

9c26369c-d400-4eb7-a9b3-ab8f6469f9e8 · San Francisco, CA · On-site