Responsibilities

• Own and operate Facebook Ads and Google Ads end-to-end — campaign strategy, audience targeting, bid management, creative testing, budget allocation, and daily optimization
• Build and scale programmatic display and native campaigns across additional channels (The Trade Desk, DV360, YouTube, Reddit, or wherever contractors spend time)
• Drive lead generation for Hearth's contractor acquisition — every campaign you run feeds directly into the sales pipeline
• Manage meaningful paid budgets with full P&L accountability — you forecast spend, track CAC and ROAS in real-time, and reallocate budget based on what's working
• Build and optimize landing pages, conversion funnels, and lead capture flows — from ad click to qualified lead
• Run rigorous A/B tests on creative, copy, audiences, landing pages, and bidding strategies — every dollar is an experiment
• Set up and maintain conversion tracking, pixel implementation, and attribution infrastructure — you'll know exactly which campaigns drive revenue, not just clicks
• Build automated reporting dashboards so performance is visible daily, not monthly
• Leverage AI tools to scale creative production, audience modeling, and bid optimization — you'll use AI to outperform competitors who do this manually

Requirements

• Paid acquisition specialist. 5–10 years running Facebook Ads and Google Ads at scale. You've managed $500K+ monthly paid budgets and can optimize campaigns in your sleep. You know the platforms at an expert level — not just boosted posts and broad match keywords.
• Performance obsessed. You think in CPL, CAC, ROAS, and LTV — not impressions and reach. Every campaign has a target and you hit it or you know why you didn't.
• Hands-on operator. You build campaigns yourself. You're in Ads Manager daily. You write ad copy, test creative, adjust bids, and troubleshoot tracking issues. You don't manage agencies — you are the agency.
• Data-driven. You can pull your own data, build reports, and make budget decisions based on numbers. Comfortable with SQL, Excel/Sheets, and BI tools. You set up attribution and trust your own tracking.
• Creative tester. You understand that creative is the biggest lever in paid acquisition. You test dozens of variations, know what hooks work for different audiences, and can brief a designer or write copy yourself.
• Technical enough. You can implement pixels, set up conversion events, troubleshoot tracking issues, integrate with CRMs, and build landing pages. You don't need an engineer for standard paid acquisition infrastructure.
• Startup speed. You ship fast, learn fast, and don't need a team or an established playbook. You've built paid acquisition from scratch at a company, not just inherited a running machine.

Preferred

• Deep expertise in Facebook Ads Manager and Google Ads (Search, Display, YouTube, Performance Max)
• Experience acquiring SMB or contractor/trades customers — you know how to reach business owners, not just consumers
• Background at a vertical SaaS, fintech, or marketplace company (ServiceTitan, Thumbtack, Angi, Housecall Pro, Jobber, or similar)
• Experience with programmatic platforms (The Trade Desk, DV360) beyond Meta and Google
• Track record scaling lead generation campaigns from $50K/month to $500K+/month
• Experience with AI tools for creative generation, audience modeling, or bid optimization
• Landing page and CRO experience — you've optimized conversion funnels, not just ad campaigns

Benefits

• Mission-driven, values-based culture.
• Competitive pay.
• Unmatched opportunities to learn and develop; front-row seat at a fast-growing tech startup
• Unlimited PTO, plus paid company holidays.
• Meaningful equity
• Medical, dental, and vision options.
• 401(k)
• Free Employee Assistance Program
• Parental Leave Program
• Pet Insurance