Head of Performance Marketing

Responsibilities

• Lead and scale Eko’s paid media marketing efforts for the DTC business across Social, Influencers, Search, Programmatic, Offline, Audio, and Affiliate Partnerships, managing both in-house talent and external agencies to drive efficient growth.
• Drive forecasting, performance reporting, and attribution measurement for the direct business, including setting targets and measuring performance for Media Spend, Revenue, ROAS, and channel attribution, ensuring the team achieves or exceeds their goals through intentional planning, flawless execution, and continuous optimization.
• Guide the development of growth-focused creative, weight in on the priorities for video, static, and audio ad production based on performance insights and customer research, working closely with our in-house creative team and external creative agencies.
• Support the campaign calendar and channel execution for key messaging moments, limited edition colorways, price promotions, and industry events—ensuring timely, cohesive, and high-performing campaigns.
• Ensure compliance with company policies and applicable laws
• Other duties as assigned
• Note: Job duties may change at any time with or without notice.

Requirements

• Bachelors Degree in Marketing, Economics, Mathematics, or related field
• 10+ years of relevant experience
• Creative thinker who is full of ideas, but follows a structured test-and-learn approach; recognizes patterns, forms hypotheses, can clearly identify next steps from test results.
• Experience managing a team of performance channel managers with a track record of growing, coaching and developing talent.
• Deep hands-on experience managing at least a few of the following channels for direct response objectives: Paid Social, Paid Search, Display, YouTube, Linear TV, CTV, Influencer, Affiliate, Radio, Podcast, Direct Mail, Streaming Music.
• Experience setting objectives and measurable goals, determining budgets, and delivering against bookings, revenue, and ROAS targets.
• Top-notch analytical skills. Experience determining the “true ROI” of marketing initiatives by leveraging a variety of different marketing measurement methodologies (i.e., last-click, pixel/tag-based, survey-based, MMM, geo/holdout tests, etc.).
• Humble and zero ego in spite of expertise—easy to work with, great cross-functional collaborator, and someone who is open to and welcomes their POV being challenged.
• A “doer,” with an ownership mentality and a bias towards action. Some portion of your work will be hands-on, even as an executive in the company.
• Structured thinker and communicator.

Preferred

• Leading performance marketing at a high-growth DTC brand.
• Understanding of content asset development across a breadth of styles, medium, and sources (from still photography to moving, video, to user-generated content)
• Able to manage effectively at macro and micro levels; equally comfortable planning long term strategy with our executive team and getting hands-on with a channel manager to analyze and interpret test results or performance trends.
• Comfort with AI-accelerated ways of working — moving faster from data to insight to test to result.

Benefits

• The opportunity to work on products that impact the health of millions of people.
• Generous paid-time off
• Stock incentive plans
• Medical/Dental/Vision, Disability + Life Insurance
• One Medical membership
• Parental Leave
• 401k Matching
• Learning and Development stipend