Responsibilities

• Own the subscriber acquisition strategy for StudyFetch end to end, covering paid media, the creator program, and any new channel that can deliver subscribers at target CAC
• Own paid acquisition across TikTok, Meta, Instagram, YouTube, Google (Search, App, and YouTube campaigns), and emerging platforms
• Direct $500K+ in monthly paid spend, including the channel mix and allocation model: where we spend, against which student segments, at what CAC and ROAS.
• Own the strategy behind the creator program, including which concepts, formats, hooks, and creator profiles we invest in.
• Decide which creator content gets promoted into paid.
• Design the creator program's operating model for high-volume periods
• Identify, test, and open new acquisition channels, with a clear framework for what earns more budget and what gets cut
• Own the creative testing engine inside paid: how much new creative goes live each week, how fast losers get cut, and what the read-out threshold is
• Stay hands-on enough in the accounts to be credible, covering campaign structure, bidding, audience and signal strategy, and budget pacing
• Direct contractors and cross-functional partners on tactical execution, including creator communications, campaign building, scouting, and engineering support for testing infrastructure

Requirements

• 6+ years in paid media or growth with direct ownership of six-figure monthly budgets
• Expert understanding of what's going viral on social media now and why it's performing well organically
• A strategist who can still execute. You write down a plan clear enough for someone else to run, and you can open the ad account and fix it yourself when you need to
• Deep, hands-on expertise in at least two of TikTok Ads, Meta Ads, Google Ads and App campaigns, and YouTube, with strategic command of the rest. You have personally built and optimized campaigns, not just managed people who did
• Consumer subscription or mobile app growth experience
• Experience with creator programs and UGC content at scale. You've briefed creators, run UGC at volume, and orchestrated strategy for hundreds of creators.
• A track record of opening a new acquisition channel from zero and scaling it, not only optimizing channels that were already working
• Experience directing contractors, agencies, or cross-functional partners to do the tactical work
• You work with AI daily at a near-expert level and can build automations or internal tools when something needs to exist (vibe coding counts)
• Analytical independence. You pull and interrogate your own data in Mixpanel or an equivalent product analytics tool

Benefits

• $130,000 - $160,000 base salary
• Equity
• 100% employer paid Medical, Dental, and Vision Insurance
• 75% dependent coverage
• 401(k) with employer match
• ClassPass wellness membership, company-paid
• Daily team dinner provided in-office
• A high-growth, mission-driven team focused on transforming how students learn