Responsibilities

• Paid Media Strategy & Execution: Develop and oversee paid advertising strategies and creative across Google Ads, Meta Ads, Microsoft Ads, YouTube, and other advertising platforms.
• Department Leadership: Own the performance, processes, systems, and results of the paid media department.
• Campaign Architecture: Design and oversee campaign structures, targeting strategies, conversion tracking, attribution systems, landing page strategy, and optimization initiatives.
• Client Relationship Management: Serve as the primary strategic advisor for paid advertising clients and lead client meetings, reporting reviews, and performance discussions.
• Performance Optimization: Monitor campaign performance and continuously improve lead quality, conversion rates, cost per lead, return on ad spend, and overall client outcomes.
• Team Management: Direct and support Paid Media Specialists, Coordinators, and future team members while establishing clear performance expectations and accountability.
• SOP Development: Build, document, and improve internal processes, workflows, quality control procedures, and training systems.
• Forecasting & Planning: Develop budgets, projections, media plans, growth forecasts, and strategic recommendations for clients and leadership.
• Reporting & Analytics: Analyze campaign data and provide actionable insights through performance reporting, attribution analysis, and business intelligence tools.

Requirements

• 5+ years of hands-on paid advertising experience managing Google Ads and Meta Ads campaigns
• 3+ years of experience leading teams, managing client relationships, or overseeing campaign strategy
• Proven experience managing significant monthly advertising budgets
• Strong understanding of conversion tracking, attribution, call tracking, CRM integrations, and performance reporting
• Experience building campaign structures and optimization strategies that generate measurable business outcomes
• Excellent verbal and written communication skills
• Strong presentation and client-facing consulting abilities
• Ability to lead strategic discussions with business owners, executives, and marketing leaders
• Comfortable working independently in a remote environment
• Leadership qualities with the ability and desire to build a high-performing paid media team

Preferred

• Experience managing paid advertising campaigns for behavioral health, addiction treatment, healthcare, or other highly regulated industries
• Experience running large-scale PPC campaigns for substance abuse treatment providers
• Advanced experience with Google Ads, Meta Ads, Microsoft Ads, Google Analytics, Google Tag Manager, Call Tracking Metrics, and attribution platforms
• Experience managing six-figure monthly advertising budgets
• Agency leadership or performance marketing management experience
• Experience hiring, mentoring, and developing paid media professionals

Benefits

• Benefits: Remote work, flexible schedule, PTO, professional development opportunities, leadership growth path