Responsibilities

• The system (primary mandate). Own the organic system as the highest-quality, lowest-cost, most durable source of qualified demand into the rate marketplace — and defend the discovery surface as AI disintermediates search. You're accountable for the demand delivered into the engine and the revenue that converts from it, not traffic or rankings in the abstract.
• AI search — AEO/GEO (lead discipline). Define and drive Bankrate's strategy for visibility in AI-generated answers and LLM citations. This is a creation mandate: build the frameworks and playbooks, stay ahead of AI Overviews, ChatGPT, Claude, and Gemini, and structure Bankrate's content and entity presence to be cited as authoritative wherever consumers ask financial questions. Partner with Brand — which owns PR, earned, and organic social — on the citation loop, since off-site authority and social signals are direct inputs to whether Bankrate gets cited.
• SEO & content. Maintain traditional search strength and the revenue it still drives while unifying it with AEO/GEO. Own content strategy and production so content is built to be cited and to convert — authoritative, substantiated, and defensible in a regulated category.
• Revenue & measurement. Own revenue and contribution from organic, measured on the same LTV/CAC and incrementality basis as paid. Rankings, share of voice, and AI citation rate are leading indicators reported against revenue — not goals in themselves.
• Team & AI-native operations. Build and develop a high-performing team across AEO/GEO, SEO, and content. Run the function on AI and agentic workflows — producing, optimizing, and scaling work at a pace that wasn't previously possible — and set the standard for how the team works with these tools.

Requirements

• Proven organic leadership — 4+ years leading teams; you've built and scaled organic search functions end-to-end, not managed channels in isolation.
• AEO/GEO depth — genuine command of how answer engines work and how content gets cited by LLMs. You're ahead of the curve, not catching up.
• Revenue orientation — accountable for revenue or contribution from organic, not just traffic, with results to prove it.
• AI-native operator — you build AI and agentic workflows into how your teams work, and move fast in a landscape changing under you.
• Builder mentality — energized by defining a new discipline inside an established org; you bring structure where there's ambiguity.
• Executive presence — you articulate strategy and tradeoffs clearly to the CMO and senior leadership.

Benefits

• Health Insurance Coverage (medical, dental, and vision)
• Life Insurance
• Short and Long-Term Disability Insurance
• Flexible Spending Accounts
• Holiday Pay
• 401(k) with match
• Employee Assistance Program
• Paid Parental Bonding Benefit Program
• Flexible Paid Time Off (PTO): We believe time to rest and recharge is essential. That’s why we offer a generous and flexible PTO policy. Full-time employees accrue 20 days of PTO for a full calendar year annually, with an increase to 25 days after five years of service.