Responsibilities

• Oversee and lead a 15-person content organization, setting direction, managing performance, and building a high-quality team culture
• Establish and enforce editorial quality standards and repeatable production processes across the content org
• Review content output and provide clear, constructive feedback to writers, editors, and content managers to continuously raise the bar
• Track and own key performance metrics including search rankings, organic traffic, and user engagement, using data to inform editorial decisions
• Design and run A/B tests on content styles, formats, and approaches to systematically improve content performance over time
• Collaborate with the data team on insurance product ranking methodologies and comparison frameworks
• Work with the product team to enhance interactive tools like coverage calculators and quote comparison features
• Leverage AI tools thoughtfully to improve content quality and publishing efficiency, without sacrificing depth or originality

Requirements

• 10+ years of experience in an online content role, with at least a few years in a leadership capacity
• A strong editorial eye for content that simplifies complex financial topics and genuinely connects with users
• Deep experience in financial content; insurance vertical experience is a strong plus
• A sophisticated SEO skillset, with a track record of optimizing content for search while preserving a great user experience
• Practical experience using AI as a productivity and quality tool, paired with a firm stance against generic, low-effort AI-generated content
• Strong cross-functional collaboration skills and comfort working in a lean, fast-moving startup environment

Preferred

• Insurance industry certifications such as a Property and Casualty License, Life and Health License, or CPCU designation
• Familiarity with U.S. insurance regulations and state-specific requirements