Responsibilities

• Define Alcatraz’s overarching GTM vision and messaging architecture — from brand narrative to feature-level proof points — across every buyer persona, vertical, and channel.
• Lead the GTM for pricing, packaging, and solution structure in partnership with Product, Sales and Finance.
• Partner with the CEO and Executive Director of Communication to shape how the industry understands the privacy-first facial authentication category through analyst relations, press, and executive thought leadership.
• Lead end-to-end GTM for new products, feature releases, and vertical expansions — from launch strategy through field adoption.
• Build and personally produce the content that moves deals: sales decks, one-pagers, battlecards, ROI calculators, and vertical playbooks.
• Develop persona- and stage-specific talk tracks and enablement content that keep messaging consistent across the field.
• Develop a first-principles understanding of the Alcatraz tech suite and maintain dual fluency — credible with engineers on implementation depth, sharp with executives on business outcomes.
• Own vertical ICP definition, competitive analysis, and win/loss synthesis; translate customer and market signal into positioning and product roadmap input.
• You are the market intelligence expert for the company, being the first to share analysis and insights on the market and competitive landscape to both the field and product.
• Architect the PMM function from scratch:operating rhythms and craft standards. This will initially be an IC role and will evolve into a player/coach opportunity. This is not an orchestration and delegation role.

Requirements

• 12+ years in product marketing, with 4+ years at senior/director level in enterprise B2B.
• Proven 0-to-1 builder — a function, a category, or a GTM motion — in a high-growth or startup environment.
• Genuine technical depth paired with commercial fluency; equally at home with engineers and CFOs.
• AI Native Fluency. Be prepared to show what you have built and how it has accelerated your productivity.
• Experience in physical security, AI/ML, biometrics, or enterprise infrastructure is a strong differentiator.
• MBA preferred; equivalent combinations of technical and commercial experience equally considered.

Preferred

• MBA preferred; equivalent combinations of technical and commercial experience equally considered.