Head of Membership

New Jersey, USA (Hybrid)

$110K/yr – $130K/yrSenior LevelFull time

Posted 4 weeks ago

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Job Summary

Build, run and scale a data-driven membership engine for a multi-channel wellbeing brand, owning monetization, retention, and partnerships with a lifecycle playbook and measurable impact.

  • Growth & Monetization: Own pricing, packaging, launches, and cross-sell across ecommerce, partners, and community.
  • Lifecycle & Retention: Lead onboarding, activation, churn reduction, renewal, and win-back with cohort and CLV insights.
  • Community & Partnerships: Expand the ecosystem with exclusive benefits, moderation standards, and KPI-driven growth.

Job Description

Own the end-to-end membership strategy for a multi-channel wellness community, owning monetization, retention, partnerships, and growth forecasting with a focus on lifecycle engagement and cross-sell opportunities.

  • Growth & Monetization: Build membership pricing, packaging, launches, and cross-sell opportunities across ecommerce, partners, and community.
  • Lifecycle & Retention: Own onboarding, activation, churn reduction, renewal, and win-back programs with data-driven optimization.
  • Community & Partnerships: Expand ecosystem with wellness brands, practitioners, exclusive benefits, moderation standards, and KPI-driven community growth.

Chai Vision

At Chai Vision, we don’t just sell products—we create brands that inspire, improve lives, and make a meaningful impact on communities around the world. Since 2018, we’ve been redefining eCommerce by launching high-quality, innovative brands across industries, including kids and toys, home furniture, fitness and wellness, pets, camping, and supplements. With our headquarters in New Jersey and offices across the globe, we are committed to in-house innovation, thoughtful craftsmanship, and the highest product standards. Every brand we build is driven by a passion for excellence, a deep understanding of what people need, and a mission to make everyday life better. Join us on this journey—whether you’re looking for products that elevate your lifestyle or a company that’s shaping the future of eCommerce. At Chai Vision, we’re not just selling—we’re making a difference.https://chaivision.bamboohr.com/careers/40

Founded in 2018
87 employees (31 in marketing)

Headcount Trend

Current headcount: ~90

Marketing Team

Marketing Team Size
25 (29% of company)
Median Career Experience
13.5 years
Median Tenure
1.4 years
Marketing Roles Posted (Last 30 Days)
2