Responsibilities

• Scale Tread’s educational content to be the definitive pitching resource worldwide.
• Lead the media team, set creative direction, and produce content that drives organic demand for coaching services.
• Protect Tread’s brand messaging across all touchpoints.
• Build automated systems and workflows to scale content production.
• Set and execute media strategy translating organic content into lead conversions.
• Scale the brand across YouTube, Instagram, X, TikTok, Podcasts and other platforms.
• Own consistent brand positioning across channels and touchpoints.
• Oversee funnels, lead magnets, email sequences, and conversion-focused content with sales, ops, and performance teams.
• Optimize content workflows across socials and formats.
• Lead ideation and execution of content campaigns aligned with company goals.

Requirements

• 5+ years in content/media leadership roles
• Proven experience building and leading teams of 5-10+ across creative and operations
• College baseball playing experience or equivalent depth of familiarity with Tread and pitching development space
• Deep platform fluency, especially YouTube, including IG, X, Facebook, TikTok
• Experience scaling personal and business brands
• Proficiency in email marketing, funnel systems, and lead generation workflows
• Comfortable hiring, firing, giving direct feedback, and holding people accountable
• Willing to be both hands-on and strategic
• Proficient with AI tools for content production and workflow improvement

Preferred

Benefits

• Comprehensive benefits package including health, dental, and vision insurance and 401(k) with employer matching. Relocation bonus available.