Head of Media Relations

USA (Remote)

Salary Not AvailableSenior Level3+ years expFull time

Posted 4 months ago

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Job Summary

Drive media strategy and external storytelling for Inca Digital’s crypto-risk intelligence team.

  • Own end-to-end media engagements and proactive outreach to secure placements.
  • Must-have: 3–5 years in public or media relations, journalism, or corporate communications.
  • Standout: Active leadership in conference participation and high-touch journalist relationships.

Job Description

Responsibilities

  • Media Distribution & Opportunity Development
  • Strategic Placement: Identify and secure high-value media opportunities, including tier-one print interviews, podcast appearances, TV segments, and industry keynote panels.
  • Narrative & Intelligence Ideation: Serve as the primary funnel for external market signals. Proactively identify emerging news cycles, industry trends, and media "white space," feeding these ideas to the marketing and investigations teams for technical follow-up. You will collaborate on the resulting "so what?" to ensure our data-driven responses are strategically aligned with media demand.
  • Social Media Amplification: Leverage platforms like X and LinkedIn to amplify earned media, distribute internal research, and engage with the broader financial intelligence and crypto communities to drive organic distribution.
  • Proactive Outreach: Build and maintain an active network of reporters, producers, and editors. You are expected to be persistent in opening doors and establishing Inca as the go-to source for breaking crypto-risk analysis.
  • Engagement Management: Lead the end-to-end organization of media engagements. This includes coordinating schedules, managing technical requirements for recordings, and ensuring all follow-up (data requests, mentions, links) is executed.
  • Media Sentiment Analysis: Monitor global coverage to track brand sentiment and identify emerging trends where Inca’s data can provide the definitive analysis.
  • Conference Leadership: Lead Inca’s participation in major industry conferences. Own the logistics and substance of our presence, ensuring that the team members in attendance are strategically positioned.
  • Relationship Events: Organize and execute high-touch networking events, including happy hours, private dinners, and journalist meet-and-greets.
  • In-Person Networking: Cultivate and maintain strong relationships with journalists and media outlets through regular in-person engagement (travel required).

Requirements

  • Experience: 3–5 years of professional experience in public or media relations, journalism, or corporate communications.
  • Personal Traits: Must be a proactive self-starter who is comfortable with ambiguity. You are highly organized, reliable, and capable of working independently in a fully remote workplace.
  • Cold Pitching & Media Outreach: High level of comfort with cold pitching and proactive outreach to journalists, producers, and editors to build a network and secure placements from scratch.
  • Communication Skills: Exceptional written and verbal ability. You can navigate complex or sensitive issues and use social media as an amplification tool.
  • Networking & Location: Demonstrated ability to network in crypto, finance, or political circles. Proximity or easy access to the Northeast Corridor (D.C./NYC) is an advantage.
  • Education: Bachelor’s degree in Communications, Public Relations, Journalism, or a related field.

Preferred

  • U.S. Citizenship: Preferred to facilitate participation in sensitive conversations related to federal contracts.
  • Industry Context: Experience in a technology-focused role or industry; familiarity with the digital asset ecosystem, blockchain, or fintech.
  • Established Network: Existing relationships with top-tier financial or technology media outlets.
  • Technical Literacy: Experience with GitHub or similar project management tools for task tracking.

Benefits

  • Fully remote and flexible work environment.
  • Competitive salary and benefits package (medical, dental, vision, 401(k)).
  • We’re fun as hell (Rio de Janeiro workation) and do cool work (see our website).
Inca Digital logo

Inca Digital

Inca Digital transforms complex data into clear, risk-focused intelligence for crypto, fintechs, and banking. We then collaborate with you to turn that intelligence into decisive action.

Founded in 2020
Washington, District of Columbia, USA
45 employees (4 in marketing)

Traffic Signals

Monthly Visitors
5.2K
Traffic Source Mix
Search
27.2%
Direct
42.6%
Referral
5.8%
Social
15.8%
Paid
1.4%

Headcount Trend

Current headcount: ~47

Marketing Team

Marketing Team Size
2 (4% of company)

Funding

Last Raise
Series A, 4 years ago

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