Responsibilities

• Own Mercury's media investment strategy — build and execute the plan for a budget doubling year over year, deciding where, when, and how we invest across channels to deliver near-term results while building an approach that scales with the spend.
• Differentiate how Mercury shows up in market — develop a media and distribution approach that stands apart from the standard playbook and lets us outmaneuver competitors who outspend us, through unconventional channels, formats, partnerships, and creative use of the media we buy.
• Lead our agency and media partners — set the agenda, hold a high bar on their work, and source, evaluate, and onboard new partners as our needs evolve.
• Build the measurement system — establish a rigorous framework for attribution, incrementality, and optimization that can support spend at the magnitude we aspire to, and leverage learnings to drive our investment decisions.
• Connect media to the broader marketing ecosystem — integrate paid media with brand, performance, community, content, lifecycle, and product marketing so that media amplifies what the rest of the team creates rather than running in parallel to it.

Requirements

• Have deep media expertise — 15+ years building and running a media investment strategy on a fast-growing budget, with a proven track record delivering and measuring short-term wins while putting systems in place that last.
• Be a market leader, not a best-practices follower — you find the unique, high-impact approach others haven't thought of, and you have examples of media work that was recognized as differentiated
• Think in systems — you see media as one part of a larger marketing engine and design programs that make everything else Mercury does travel further and more efficiently.
• Be rigorous about measurement — you're fluent in attribution, incrementality testing, and media mix modeling, and you can turn that analysis into confident decisions and a clear story for leadership.
• Have a track record of agency management — you've managed agencies and vendors and you know how to assess their work and hold them accountable