Hospice & Home Health Marketing Specialist
BAY HOSPICE CARE INC
USA (Remote)
$100K/yr - $110K/yrIn-houseFull-timeMid level
18 hrs ago
Head of Marketing, Vice President
Princeton, NJ (On-site)
$201K/yr – $251K/yrDirector/Executive18+ years expFull time
Posted 2 days ago
Job Summary
Own and lead the US lens marketing strategy with a focus on multi-channel demand generation, product marketing enablement, and brand storytelling to drive revenue growth.
- Lead multi-region collaboration to align messaging, enablement, and performance metrics.
- Build and manage data-driven marketing operations, ROI tracking, and budgeting.
Job Description
Responsibilities
- Strategy and leadership
- Develop and own the US lens marketing strategy and annual plan aligned to revenue goals.
- Define differentiated value propositions, messaging, and positioning across segments.
- Lead brand strategy, market intelligence, and thought leadership to raise market perception.
- Demand generation and pipeline
- Architect multi-channel demand generation programs (digital, events, ABM, partner marketing) to meet pipeline targets.
- Optimize lead quality, lead routing, and conversion across funnel stages.
- Collaborate with sales to set targets, enablement, and performance metrics.
- Product marketing and enablement
- Define product positioning, messaging, and go-to-market plans for new and existing offerings.
Requirements
- Bachelor’s degree in Marketing, Business, Communications, or related field; MBA or equivalent advanced degree preferred.
- 10-18 years of progressive marketing leadership experience, preferably in B2B or B2B2C.
- ABO Certification desirable.
- Proven track record delivering revenue-focused marketing in multi-channel environments.
- Experience with product marketing, demand generation, content strategy, and marketing technology stack (CRM/MA, analytics).
- Strong data analytics, storytelling, and executive communication skills.
- Experience leading multi-region teams; ability to navigate cross-cultural contexts.
- Change management, budgeting, and talent development capabilities.
- Strategic thinker with hands-on, execution-oriented leadership.
- Customer- and data-driven decision maker.
Preferred
- ABO Certification desirable.
Benefits
- Medical
- Vision
- Dental
- 401k Matching
- Employee Assistance Programs
- Vacation and sick pay
- The list goes on!
ZEISS Group
4.0 Glassdoor
ZEISS is an internationally leading technology enterprise operating in the fields of optics and optoelectronics. In the previous fiscal year, the ZEISS Group generated annual revenue totaling almost 12 billion euros in its four segments Semiconductor Manufacturing Technology, Industrial Quality & Research, Medical Technology, and Consumer Markets (September 30, 2025).For its customers, ZEISS develops, produces, and distributes highly innovative solutions for industrial metrology and quality assurance, microscopy solutions for the life sciences and materials research, and medical technology solutions for diagnostics and treatment in ophthalmology and microsurgery. The name ZEISS is also synonymous with the world's leading lithography optics, which are used by the chip industry to manufacture semiconductor components. There is global demand for trendsetting ZEISS brand products such as eyeglass lenses, camera lenses, and binoculars.With a portfolio aligned with future growth areas like digitalization, healthcare, and Smart Production and a strong brand, ZEISS is shaping the future of technology and constantly advancing the world of optics and related fields with its solutions. The company's significant, sustainable investments in research and development lay the foundation for the success and continued expansion of ZEISS' technology and market leadership. ZEISS invests 15 percent of its revenue in research and development – this high level of expenditure has a long tradition at ZEISS and is also an investment in the future.With over 46,600 employees, ZEISS is active globally in around 50 countries with more than 60 sales and service locations, around 40 research and development facilities, and 30 production facilities worldwide.Learn more about ZEISS: www.zeiss.com/aboutData privacy: www.zeiss.com/data-protectionImprint: www.zeiss.com/publisherThis is ZEISS's official LinkedIn account. It follows the ZEISS Netiquette: www.zeiss.com/netiquette
Founded in 2002
Oberkochen, Baden-Württemberg, DEU
25K employees (1,436 in marketing)
78% recommend to a friend
93% CEO approval
Salaries
Posted range
$201K/yr – $251K/yr
Taken straight from the job posting.
The middle of this range ($226K) is 29% above the median base salary for Head of Marketing roles in the United States ($175K).
Head of Marketing median pay in the United States
Most pay falls between $145K and $214K. Based on 136 salaries.
Marketing Team
Marketing Team Size
888 (4% of company)
Median Career Experience
17 years
Median Tenure
3.9 years
Marketing Roles Posted (Last 30 Days)
3
People
Marketing Leadership
Traffic Signals
Monthly Visitors
1.4M
Monthly Google Ads Budget
$77.9K
Traffic Source Mix
Search
47.7%
Direct
42.6%
Referral
7.9%
Social
1%
Paid
0.7%
Headcount Trend
Current headcount: ~25.2K
News about ZEISS Group
Links
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