Verve, inc.

Head of Marketing

Cambridge, MA

Salary Not AvailableSenior Level7+ years expFull time

Posted 4 months ago

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Job Summary

Drive growth, GTM strategy, and category leadership for Verve’s industrial wearables, targeting enterprise buyers and field-facing campaigns.

  • Own pipeline impact and cross-functional GTM execution.
  • Requires 7+ years in B2B marketing and enterprise sales motion experience.
  • Focus on ABM, field events, and enterprise-ready narratives to win VP/C-level deals.

Job Description

Responsibilities

  • Own Growth & Revenue Impact
  • Own marketing’s contribution to pipeline, revenue, and deal velocity
  • Build and scale a repeatable, measurable growth engine aligned to enterprise sales
  • Partner deeply with Sales to improve conversion, shorten cycles, and win rates
  • Develop account-based strategies targeting large industrial and logistics customers
  • Define the Market & Category
  • Establish Verve as the category leader in industrial wearables and worker augmentation
  • Shape how the market understands ROI-driven ergonomics and workforce performance
  • Translate complex product value into clear, compelling narratives for executive buyers
  • Drive positioning across key verticals (logistics, manufacturing, distribution)

Requirements

  • 7+ years in B2B marketing, with experience in high-growth or early-stage environments
  • Proven track record of building and scaling marketing from the ground up
  • Deep understanding of enterprise sales motions (multi-stakeholder, ROI-driven, long-cycle deals)
  • Demonstrated impact on pipeline and revenue

Preferred

  • Experience in industrial, manufacturing, logistics, robotics, or hardware-enabled software
  • Experience helping define a new category or emerging market
  • Background in sales-led or hybrid GTM environments
  • You are comfortable with a moderate amount of travel, to support tradeshow and field events
  • A demonstrated track record of integrating AI tools into marketing workflows to accelerate pipeline generation, personalize outreach at scale, and build high-quality sales enablement, with a clear perspective on where AI adds leverage and where human judgment is essential

Benefits

  • The opportunity to make an immediate and visible impact in a fast-growing company with lots of potential as we work towards transforming worker safety, well-being and experience of millions of workers in the US.
  • Passionate and fun teammates.
  • Wear robots at work!
  • Verve is dedicated to building a diverse team of individuals who are committed to contributing to an inclusive environment. Some of our core values include respect for all, serving the greater good, and welcoming individuals from diverse backgrounds, experiences, and perspectives.
  • We are an equal opportunity employer and value diversity at our company. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status. Even if you do not check every box, but see yourself contributing, please apply.