Responsibilities

• Set the overall franchise vision, growth strategy, and long-range priorities for the OTC business
• Own franchise strategy, brand architecture, portfolio prioritization, positioning, and annual operating plans.
• Lead integrated omnichannel growth strategy across professional, consumer, digital, retail, and eCommerce channels to expand reach, drive conversion, and strengthen brand equity.
• Lead channel strategy and retail activation planning in partnership with Sales and Trade to maximize franchise growth, share gains, and execution effectiveness.
• Own launch strategy, commercialization, and post-launch optimization for pipeline innovations and line extensions, including multiple concurrent launches.
• Build and execute integrated marketing plans including content, media, promotions, PR, and digital engagement.
• Partner with R&D, Operations, Manufacturing, and Supply Chain to support innovation, supply continuity, and launch excellence.
• Own budget, forecasting, and business performance with explicit accountability for P&L delivery, investment efficiency, and long-term value creation.
• Build, develop, and inspire a high-performing team, while strengthening organizational capability, succession depth, and matrix leadership across functions.

Requirements

• Bachelor’s degree in marketing, business, or related field; MBA preferred.
• 15+ years of progressive leadership experience with demonstrated franchise, portfolio, or P&L ownership in consumer healthcare, OTC, eye care, or adjacent categories.
• Experience leading end-to-end business growth, portfolio strategy, commercialization, and cross-functional enterprise leadership.
• Strong background in omnichannel marketing, including retail, eCommerce, and digital.
• Proven success partnering with Sales, Operations, R&D, and Finance.
• Experience leading large, matrixed, high-performing organizations and developing future leaders.
• Strong financial acumen with demonstrated experience in P&L management, investment allocation, forecasting, and business planning.
• Demonstrated ability to lead launches and drive business results in a complex, fast-paced environment.

Preferred

• MBA preferred