Responsibilities

• Own quarterly and annual SQO and pipeline targets, with clear reporting on coverage, attribution, conversion, and CAC payback
• Set the marketing strategy and roadmap while staying hands on by building systems and running programs directly until the team scales
• Build and scale a balanced demand engine across outbound, inbound, lifecycle, and product-led channels, with clear accountability for pipeline contribution by channel
• Build enterprise programs including ABM, targeted campaigns, and sales enablement that support enterprise deal cycles end to end, while converting PLG usage and interest into qualified pipeline
• Partner closely with Sales, Product, and Customer Success, shaping ICP and messaging with Sales, translating roadmap and usage insights with Product, and driving lifecycle, expansion, and advocacy programs with CS
• Own and evolve Trek Health's brand, voice, and positioning, and lead high-impact content, analyst relations, PR, and industry event-driven strategies
• Own the marketing budget and tech stack, implementing practical attribution, funnel tracking, and ROI measurement appropriate for a Series A company
• Hire, develop, and lead the marketing team, starting lean and scaling thoughtfully as pipeline targets grow

Requirements

• 10+ years of B2B SaaS marketing experience, including time in early stage or high growth environments
• Proven success leading demand generation in a PLG-driven organization with meaningful enterprise customers
• Demonstrated ability to work with lean go-to-market teams, partnering closely with Sales, Customer Success, and Product to drive pipeline
• Strong understanding of marketing strategies, including ABM, campaign driven pipeline, and sales enablement
• Comfortable operating in ambiguity, building systems while executing, and shifting focus as the company scales
• Experience owning brand, content, and thought leadership while being accountable for measurable demand outcomes.

Preferred

• Healthcare, healthtech, or regulated-industry marketing experience
• Experience marketing data-intensive or workflow-oriented B2B products to operational, financial, or strategic decision-makers