Responsibilities

• Develop and execute multi-channel marketing strategies that drive high quality lead growth.
• Optimize and scale landing pages to maximize lead conversion.
• Identify high-performing marketing campaigns and channels and scale them effectively.
• Oversee all paid media traffic channels, including Google Ads, Bing Ads, and influencer partnerships.
• Leverage satisfied customers to drive referral-based growth.
• Blow up the internet with good links, great content, etc, all getting us to rank higher.
• Oversee structured snippets implementation.
• Lead and manage an international marketing team.
• Conduct regular one-on-one and team meetings to review performance, challenges, and opportunities.
• Provide mentorship, training, and coaching to ensure high team performance.
• Work closely with tech and product teams to optimize user experience and tracking.
• Track and analyze key marketing metrics to optimize ROI.
• Conduct funnel analysis to identify areas for improvement.
• Coordinate with CRO to identify new tests to improve offers, pricing, and promotions.

Requirements

• We have a strong remote work culture based on the following values:
• We prioritize achieving excellent results with urgency.
• We continuously learn, improve, and embrace company processes.
• We communicate openly and honestly.
• We take initiative, plan effectively, and seek approval before executing major changes. While the goal is for you to have increasing responsibility and autonomy, we expect you to start out collaborating and chalking up solid base hits and a few big wins before you can make significant decisions without owner review.