Responsibilities

• The successful candidate will lead end-to-end marketing for ThinkTrader, driving retail trader acquisition and scalable growth through a hands-on, data-driven approach across performance, marketing technology, customer journeys, audience modelling, and creative generation.
• Define and execute a global acquisition strategy to scale retail trader growth across paid social, paid search, and programmatic.
• Own performance marketing with clear accountability for CAC, LTV, funnel performance, and return on spend.
• Lead mobile app growth, from acquisition through to in-app engagement and retention.
• Own the full marketing funnel from awareness to funded and active traders, optimising conversion, retention, and lifetime value.
• Develop and refine customer journeys and audience segmentation to improve targeting, personalisation, and campaign effectiveness.
• Leverage marketing technology and analytics to drive decision-making, experimentation, and scalable growth.
• Demonstrate working knowledge of Google Marketing Platform (GMP) including Google Ads, DV360, Campaign Manager, and Google Analytics.
• Utilise AI tools and automation to enhance performance, efficiency, and campaign execution.
• Build and lead a high-performing, driven marketing team, prioritizing efficiency and leveraging AI tools and automation to maximize output and scalability.

Requirements

• 3+ years of experience marketing a trading platform or fintech product, or strong knowledge of financial market fundamentals.
• Hands-on experience across performance marketing, growth funnels, attribution, and lifecycle for platforms or mobile apps, with a strong understanding of AI-enabled marketing and agentic workflows
• A technical foundation is preferred, with a Bachelor's degree in Engineering, Computer Science, Mathematics, Physics, or another quantitative discipline, combined with strong marketing expertise.
• Willingness to work hybrid from the Chicago office (approximately 3 days per week in-office).