Responsibilities

• Define and drive Thatchʼs marketing vision, strategy, and roadmap in close partnership with the CEO and leadership team.
• Define and sharpen Thatchʼs product marketing foundation - clear customer segmentation, messaging, pricing, and packaging - to equip sales and deepen understanding of why different segments buy.
• Build scalable, cost-efficient direct demand generation to complement broker and payroll channel distribution, improving the LTV-to-CAC ratio for small and mid-sized employers.
• Elevate and broaden the Thatch brand so it resonates across industries and geographies, creating mass-market appeal and trust beyond its current tech-forward audience.
• Lead and grow a high-performing, mission-driven marketing team, fostering a culture of ownership, intellectual curiosity, and thoughtful execution.
• Champion a high bar for quality and taste in everything we ship — balancing speed with care and polish.
• Work closely with design, engineering, ops, growth, and sales to deliver marketing messages that feel considered, cohesive, and empowering.
• Guide discovery and execution across multiple surfaces, from employer and broker dashboards to member experiences and partner APIs.

Requirements

• 10+ years in marketing, with at least 3+ years leading all of marketing or a function within it, at a high-growth company.
• Proven experience at a high-growth startup defining vision, leading cross-functional teams, and launching marketing campaigns.
• A systems thinker whoʼs comfortable operating in a company with many different types of purchasers.
• Exceptional communication skills; you can clearly articulate your thinking, inspire teams, and align stakeholders.

Preferred

• Deep, unrelenting care for customers, and the ability to translate customer desires into marketing strategy and work that feels purpose-built for our customers.
• Experience in regulated industries like healthcare, where clarity, trust, and precision matter.
• A background marketing to small-to-midsize businesses across industries.
• 3+ years in a user-facing function (e.g. sales, support, ops) where youʼve seen the frontlines.
• A track record of hiring, mentoring, and scaling product teams through multiple stages.
• Strong design sensibilities and belief that small details create trust.