Responsibilities

• Growth & Distribution - Design and execute a full-funnel growth strategy covering SEO, GEO (Generative Engine Optimization), paid, organic social, email/SMS, referral, and partnership channels
• Growth & Distribution - Build and own our host acquisition and renter acquisition engines from zero to scale
• Growth & Distribution - Develop channel-specific playbooks and test-and-learn frameworks that generate compounding growth over time
• Growth & Distribution - Establish our presence on X (Twitter), TikTok, Instagram, and YouTube as a top voice in the alternative space economy
• Growth & Distribution - Identify distribution leverage points - press, community, influencer, SEO, GEO - and ruthlessly prioritize them by impact
• Brand Marketing - Define and own our brand voice, visual identity, and narrative positioning across all touchpoints
• Brand Marketing - Translate our product story into content that resonates with two very different audiences: hosts seeking passive income and renters seeking savings
• Brand Marketing - Build a content calendar and production system that drives consistent organic reach without a large team
• Brand Marketing - Collaborate with design (Figma) to produce high-quality creative assets for campaigns, landing pages, and social
• AI-Powered Marketing Systems - Leverage Claude, Claude Code, Perplexity, Gumloop, Make/Zapier, and other AI tools to build automated marketing workflows that replace what would otherwise require a full team
• AI-Powered Marketing Systems - Own the Generative Engine Optimization (GEO) strategy - structuring content, schema, and brand signals so that we surface prominently when users ask Claude, ChatGPT, Perplexity, and other LLMs about storage, parking, or passive income from unused space
• AI-Powered Marketing Systems - Build AI-assisted content pipelines: ideation - drafting - publishing - performance analysis, operating at a volume and speed that outpaces competitors
• AI-Powered Marketing Systems - Use LLM-based tools to automate SEO and GEO research, competitive monitoring, email segmentation, and campaign reporting
• AI-Powered Marketing Systems - Stay current on the AI marketing landscape and rapidly adopt high-leverage tools - you should be someone marketers follow on X for your take on what actually works
• Analytics & Performance - Own all marketing KPIs: CAC, LTV, ROAS, MoM growth rates, conversion by channel, organic reach, brand awareness metrics
• Analytics & Performance - Build a lightweight but rigorous measurement framework that gives the founding team clear signal on what is working
• Analytics & Performance - Run structured A/B experiments across copy, creative, landing pages, and audience segments
• Analytics & Performance - Report regularly to the founders and investors with data-driven recommendations

Requirements

• 5-8+ years of growth and/or brand marketing experience, including at least one role at a high-growth startup or marketplace company
• Proven track record of scaling a consumer or marketplace product - you can speak to specific channels, specific metrics, and the decisions you made
• Hands-on experience running paid acquisition (Meta, Google, TikTok), organic SEO, GEO, and lifecycle marketing (email/SMS) - not just managing agencies
• Demonstrated ability to build brand storytelling and content engines that generate compounding organic growth
• Experience working in a lean environment where you have acted as a team of one, wearing strategy, creative, and execution hats simultaneously
• You actively use AI tools in your marketing workflow today - Claude, ChatGPT, Perplexity, Gumloop, Midjourney, ElevenLabs, or equivalents
• You have built or are eager to build automated marketing workflows using no-code/low-code AI platforms (Make, Zapier, n8n, Gumloop)
• You follow and draw inspiration from growth marketers on X who are pioneering AI-native marketing systems - people like those building content flywheels, programmatic SEO and GEO at scale, or AI-automated outreach systems
• You are willing to use Claude Code and/or Figma AI features to build tools and assets that would otherwise require engineering or design headcount
• You view the current AI moment not as a threat but as the single biggest productivity multiplier in marketing history
• You are genuinely excited about the idea of helping everyday Americans make passive income - this mission motivates you, not just the resume line
• You are comfortable with ambiguity and early-stage constraints; you can build a launch plan with $5K or $500K and know which levers to pull at each budget
• You are a builder, not just a manager - you do not wait for an agency or a large team before shipping
• You communicate with clarity, speed, and directness; you escalate problems and share wins equally
• You read the internet like a practitioner: you notice what is breaking through on X, what SEO and GEO plays are quietly dominating, and what distribution tricks others have not yet copied

Benefits

• Remote-Friendly — We are based in Irvine, CA and open to top candidates anywhere in the U.S. with async-first culture
• AI Tool Budget — Full budget for any AI, SaaS, or marketing tools you need to execute at your best - no approval circus
• Competitive Cash Compensation — Market-rate base salary benchmarked to your target city, reviewed at each funding milestone
• Meaningful Equity — Early-stage equity stake with standard 4-year vest / 1-year cliff - you are building this alongside us