Head of Marketing at SpryPoint | Nashville, TN

SpryPoint

Head of Marketing

Nashville, TN (Remote)

Salary Not AvailableSenior Level8+ years expFull time

Posted 2 months ago

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Job Summary

Own the revenue marketing engine across inbound, outbound, ABM, field, and partner programs to drive predictable pipeline and ARR growth.

Revenue Marketing: Build and optimize multi-channel programs (digital, ABM, email nurture, SEO/GEO) aligned to a defined ICP and coordinated with Sales.
Field/Partner/Events: Lead field strategy, partner co-marketing, and high-impact events to convert engagement into pipeline and executive alignment.

Job Description

Revenue Marketing: Combining inbound and outbound pipeline generation, including digital, field, and partner marketing in coordination with sales
Build and own SpryPoint’s digital marketing programs from the ground up; SEO / GEO, paid, email nurture, content-led acquisition, and ABM campaigns targeting an already-defined ICP
Runs the business by the numbers, using core SaaS KPIs, dashboards, and forecasting to drive accountability and results
Aligns with Sales through reverse pipeline math to ensure targets, activity, and forecasts are accurate and achievable
Develop an Account Based strategy that targets companies within SpryPoint’s ICP to create early buyer awareness before RFPs are issued, interrupting the default to incumbent CIS upgrade paths
Design and execute AI-assisted outbound campaign sequences in partnership with Sales leadership, aligning agentic SDR informed outreach to marketing-generated intent signals
Own field marketing strategy: regional roundtables, executive engagement events, and prospect-facing activations that convert to measurable pipeline
Develop and manage partner co-marketing programs with key channel partners (Core & Main, Workday, among others), driving partner-influenced pipeline and co-branded awareness campaigns
Own strategy and executive oversight for SpryPoint’s full annual event calendar: trade shows, executive engagements, speaking engagements, hosted events, and industry conferences
Lead strategic planning for SpryPoint’s annual client conference (300+ planned attendees, Oct ’26, $1M investment) including programming, sponsorship, logistics, and attendee experience

Establish pre-, during-, and post-event marketing programs to convert event attendance into measurable pipeline
Product Marketing & Positioning - Owning SpryPoint’s category narrative, competitive differentiation, and buyer-facing messaging across all channels and personas
Own SpryPoint’s market positioning as the only native SaaS solution in the utility CIS market, sharpening the differentiation narrative, category framing, and competitive response framework
Develop and maintain a comprehensive messaging architecture aligned to ICP tiers, buyer personas (utility directors, CFOs, customer service leaders, executive suite), and buying cycle stage
Lead competitive intelligence: track CIS market alternatives, upgrade-path competitors, and adjacent SaaS entrants, equipping Sales with battlecards, objection responses, and win/loss insights
Build and maintain buyer enablement assets that address the full journey: awareness-stage thought leadership, mid-funnel persona-specific content, and late-stage proof assets (ROI calculators, case studies, client stories)
Partner with Product and executive leadership on new product and capability launches, translating technical capabilities into buyer-relevant value propositions
Define SpryPoint’s narrative for the utility Supercycle, positioning the company as the category choice for utilities replacing 20-40-year-old CIS platforms
Align all marketing content, campaigns, and event programming to a consistent brand voice and message framework
Oversee brand standards in partnership with design contractors, ensuring visual identity, tone, and positioning are cohesive across digital, print, and event assets

Bachelor’s degree in Marketing, Business Administration, or a related field; MBA or advanced degree a plus
8+ years of B2B SaaS marketing experience, with at least 3 years in a director or senior director-level role with pipeline accountability
Demonstrated track record as a revenue marketing leader: you have built inbound pipeline programs from scratch and can point to the programs you built and the pipeline they generated
Strong working command of product marketing fundamentals: messaging architecture, competitive positioning, buyer persona development, and sales enablement
Pipeline-accountable mindset: comfortable owning MQL and SQL targets, presenting marketing attribution data, and being measured against revenue contribution
Proven experience operating in a lean team environment as the senior marketing leader, directing contractors and building FTE teams incrementally
Strong people management track record, including the ability to assess performance rapidly and act decisively when standards are not being met
Expert fluency in HubSpot, Salesforce, and marketing analytics tools; ZoomInfo or equivalent intent data platforms a plus

Experience marketing to government, utility, quasi-government, or infrastructure buyers with long, multi-stakeholder procurement cycles
Experience owning large-format annual client conferences and high-investment industry event programs
Background in high-growth, PE-backed, scale-up SaaS environments
Familiarity with channel partner marketing models and partner-influenced pipeline reporting
Experience building or scaling a product marketing function, or working closely alongside a PMM team

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SpryPoint

4.4 Glassdoor

SpryPoint builds cloud-based enterprise software for electric, water, gas, and telecom utilities. We give utilities the tools they need to provide top-tier customer service while improving operational efficiency and enabling a world of cutting-edge capabilities. We make the world a better place for utility operators and customers all over North America. We build Smart Solutions for Smart Utilities.

Founded in 2011

Charlottetown, Prince Edward Island, CAN

278 employees

www.sprypoint.com

100% recommend to a friend

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