Own SpryPoint’s end-to-end revenue marketing and field/partner programs to generate pipeline and hit annual targets, leveraging ABM, AI-assisted outbound, events, and executive engagement.

• Revenue Marketing: Combining inbound and outbound pipeline generation across digital, field, and partner marketing in coordination with sales
• Digital Programs: Build and own digital marketing from ground up; SEO / GEO, paid, email nurture, content-led acquisition, and ABM campaigns targeting an ICP
• Operational Rhythm: Runs the business by the numbers with SaaS KPIs, dashboards, and forecasting
• Sales Alignment: Aligns with Sales through reverse pipeline math to ensure targets, activity, and forecasts are accurate
• ABM Strategy: Develop an Account Based strategy targeting ICPs to create early buyer awareness before RFPs
• AI-assisted Outbound: Design and execute AI-assisted outbound campaign sequences with Sales leadership
• Field Marketing: Own regional roundtables, executive engagements, and activations that convert to pipeline
• Partner Co-marketing: Manage programs with channel partners driving partner-influenced pipeline
• Event Calendar: Own full annual event calendar including trade shows, executive engagements, and industry conferences
• Client Conference: Lead strategic planning for the annual client conference (300+ attendees, Oct ’26) with programming and logistics