Responsibilities

• Go-to-market strategy and execution
• Organic growth systems (content, SEO, AI search, video, creators)
• Paid acquisition with clear CAC and ROI discipline
• Brand positioning and category narrative
• Marketing budget allocation and experimentation
• Close collaboration with founders, product, and data

Requirements

• Built and scaled dtc growth across multiple channels, in sports or fitness
• Strong balance of brand and performance marketing
• Track record of capital-efficient growth
• Comfort operating in early-stage environment
• Can do mindset, great analytics, innovative, persistent, articulate, good with numbers, easy-going
• You must have personally owned growth from early traction to scale in sports or fitness.
• NDA and practical case study required as part of the process